10 Reasons Why Good Website Hosting is Important

“What makes a good website” is an ever-evolving question brands ask us. We believe that there is no one-size-fits-all answer for that question. The truth is every website is different but all brands need to have good website hosting to be able to offer quality services to customers. 

What does website hosting mean? 

Here’s a quick breakdown of web hosting. When you create a website, you need to create a lot of different files and you need to store those files somewhere accessible on the Internet. Therefore, you need to pay a hosting provider to “host” those files for you on one of their servers. In short, web hosting is simply an online service that allows you to publish and store your files on the Internet. 

Why Good Website Hosting is Important 

1. Provides better security. 

No matter how great your website is, you still need to make sure that it’s 100% secure. Investing in your website’s security is crucial to avoid any privacy breaches and other problems in the future. This is why we always allow our clients to never overlook the importance of having a good website host. Our website hosting service comes with a number of security features that will keep all of your brand’s confidential information protected. We strongly believe that no website deserves to be hacked and it’s your responsibility to prevent it by choosing a good website hosting. 

2. Improves page speed. 

The web hosting provider you choose has a huge impact on your website’s page speed. Every single second counts – we know that sounds cliché but the reality is page speed is crucial when it comes to retaining customers. There are thousands of statistics out there that demonstrate the importance of page speed. Don’t believe us? Here’s a few statistics to convince you to prioritize your page speed. 

  • 1 in 4 web visitors leave a website after waiting for only 3 seconds (Backlinko). 
  • A simple 1-second delay on your website results in 7% reduced conversion (Forbes).
  • 46% of web visitors will never revisit a slow loading website (Think with Google). 
  • Bounce rates increased by 32% when a page load time went from 1 to 3 seconds (Hubspot).

3. Improves E-commerce performance. 

By having a professional website hosting provider you’ll be able to improve the performance of your E-commerce website. Good website hosting will reduce the instance of glitches and lags which is common in E-commerce websites. It will also give you a clean and minimalistic design that your customers will love. A study by Neil Patel found that 40% of E-commerce website visitors easily abandon websites that lag and never come back. 

4. Offers excellent technical support. 

A lot of businesses don’t understand the importance of having fast and excellent technical support. Regardless of how great your website is, you’ll surely face occasional website issues. Parachute offers professional web hosting services to ensure that you get the technical support you need anytime no matter how big or small the problem is. Let’s work together?

5. Professional domain and email address.

Having a personalized domain and email address is important to make your business look and sound more professional. Think about it, if you’re going to reach out to customers via email, the last thing you want is to use your personal Gmail address. You’ll also want a branded domain in order to create a strong identity and for your customers to easily recognize your brand. 

6. SEO-related opportunities.

A bad web hosting service will not give you any SEO-related opportunities. Meanwhile, a good website hosting service will help you have complete control over your SEO practices. You can easily craft content based on your research and then optimize it to ensure that you rank the top results of search engines. 

7. Minimize loss of sales. 

All businesses use websites to generate leads and sell products or services. Therefore, any time your minute is down because of technical or web hosting problems, you’ll be missing out on a lot of sales opportunities. A good website hosting provider will also give you an uptime guarantee of 99.9%. Uptime is how often you can expect your website to be online, therefore your web hosting provider should ensure that you’re online 24/7 to avoid any loss of sales. 

8. Create a good first impression.

Did you know that it only takes 0.05 seconds for users to form an opinion about your website and determine whether they should stay or leave (Sweor)? Therefore, you’ll need a good website hosting service that will allow you to easily structure your website according to your creativity. A good website hosting service will not limit you with restrictions when it comes to your website design. 

9. Learn about your customers. 

Successful brands know that learning and understanding their customers is crucial to driving growth. With a good website hosting provider, you’ll have access to tools that will give you a better understanding of your website’s performance and your customers. When you know your customers, you’ll be able to build a better and stronger relationship with them which will lead to customer loyalty. 

10. Save time and money. 

We understand that it’s essential for brands to save time and money. By working with digital marketing experts who have years of experience in web hosting, you’ll be able to save time, money and focus on other aspects of your business. 

So how do you find a good web hosting provider? Well, you’ve found one. Parachute is here to provide you with outstanding website services that guarantee you quality results. Let’s start your project. 

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