Living in the digital age, having a website is crucial for any business in Dubai. We believe that one of the biggest assets a business can possess is its website. This is because websites can be used to accomplish different marketing strategies that will help your business grow. Without a website, you’re losing out on so many opportunities for your business. Below are the top 10 benefits of having a business website:
1. A website makes you appear more credible.
One of the main benefits of having a website is it increases your brand’s credibility. 84% of today’s consumers believe that businesses with websites are more credible than those who only have social media profiles (Verisign). Your website also allows you to share your brand’s professional certifications which will make your business look more trustworthy.
2. A website will help you generate leads.
Websites have been proven to increase your chances of getting leads. Did you know that 80% of major purchases always start with online research, even if the purchase itself happens in a store? (Forbes). Having a website will allow people to find you online and it’s a great way to showcase your products, services, and contact information to generate leads and increase sales.
3. A website can track your customers’ online behaviour.
By having a website, you’ll be able to monitor how your customers are interacting with your brand. You’ll be able to gather the information that will help you target them more effectively. Information you can gather includes but is not limited to: geographical location, age, gender, customer touch points, interests and more. There are many tools out there available for tracking behaviour on websites and one of the most popular ones is Google Analytics.
4. A website is a great way to show off your branding.
Branding is one of the most important reasons to have a website. With an impressive web design, you’ll be able to attract more customers by showing off your unique branding. Branding is what makes a memorable impression on customers. In short, your website serves as a true representation of who you are as a business.
5. A website allows you to be available 24/7.
When you have a website, your customers will be able to visit your business anytime they want. This means that you won’t need to push customers away during closed hours. Your website will also allow you to handle customer support issues and answer any questions regarding your business. When you design a website that can assist the needs of your customers 24/7, you’ll be able to do so much better than the majority of the businesses out there. Looking for Dubai web designers, Parachute is here to help. We have worked on hundreds of websites that drive business growth. Contact us now.
6. A website can make your business go global.
The Internet has allowed businesses to break through geographical boundaries. Having a website will allow you to become virtually accessible anywhere in the world. 81% of Dubai’s population engages in online shopping which is a high percentage compared to other cities in the world (Paypal). Considering how extremely popular E-commerce is in Dubai, you can’t deny that having an E-commerce site is crucial for any business.
7. A website improves your organic visibility.
The first place people go to when they want to find something is Google. This is why it’s beneficial to have a website and establish an online presence. With SEO (Search Engine Optimization), you can create strategies that will give your website a higher ranking in search engines. The higher the ranking you have, the more chances people will visit your website and convert into customers.
8. A website improves local searchability.
Have you ever searched for “restaurants near me”? You’re not the only one. Millions of people always search for businesses that are in their local place. You can optimize your website and implement local search strategies so that your business will be the first thing people see when they search for a product or service you offer around your area.
9. A website enhances your competitive advantage.
Most of the businesses in Dubai have a website. Therefore, you also need a well-designed and well-developed website to ensure that you don’t miss out on important opportunities. If you need to gain an upper hand over your competitors, the best way to gain a powerful website that will help your customers keep you in mind all the time.
10. A website serves as two-way communication between you and your customers.
Your website can be your most powerful two-way communication tool. A website is not only a way to communicate what your business is all about, it also provides you with valuable information and feedback from people around the globe. This will improve your relationship with your customers which leads to brand success.
Parachute believes that anyone can create a website, but only a few can build result-driven websites. Ready to wow your customers in Dubai? Let’s create your website together. Contact us now.
