5 Prominent Benefits of CRM

Interested in the benefits of CRM? That’s great! But first what is a CRM? CRM (Customer Relationship Management) software is a platform that benefits both sellers and customers. Businesses get a set of tools that help them cultivate lasting, meaningful and profitable relationships with customers. The benefits of CRM stretch across the entire sales cycle, from identifying prospects and converting them to loyal customers, to keeping them satisfied and returning for more. 

1. Manage all communications and interactions with prospects. 

All communication, both internal and external can be managed through a CRM. This allows reps to track all parts of the buyer’s journey, including every interaction, email, phone call and more. For example, your CRM will help a rep determine if and when they need to reach back to a specific prospect. It will also help your reps remember whether or not they already sent a prospect the resources they requested. 

2. Better Relationships = Better Customer Retention 

As your company grows, so does your customer database. Eventually, it becomes more and more difficult to centralize and streamline your communications with customers, both potential and existing. Important conversations are hidden in emails, scattered around in spreadsheets, and lost on Post-it notes, leading to patchy and inconsistent interactions with customers. All of this leads to you losing money! But don’t worry, studies show that the answer to this problem could be a CRM system. Apart from such trending benefits, such as increasing sales by 30% and shortening the sales cycle, a CRM system can help businesses improve customer retention and satisfaction rates. 

3. Make Intelligent and Data-Driven Decisions 

Many CRM platforms offer data analytics tools that enable businesses to unlock insights that are invisible to the naked eye. You can measure just about anything from customer sentiment and whether you meet their expectations. A CRM allows you to create dashboards to organize customers based on different characteristics or demographics. This can help you target specific parts of your audience with different marketing campaigns that will make the biggest impact. These insights can also help businesses more accurately forecast and take the guesswork out of the planning for the future. 

4. Greater Efficiency For Multiple Teams 

CRM also allows you to automatically store communication that allows you to view emails, calendars, and phone call details in one easily accessible place. Add that to the ability for multiple teams to access the same information, it simply skyrockets the amount of achievable progress. Sales, marketing, and customer service teams can share valuable information about clients to continue to funnel them down the pipeline to get the desired results of closing sales, knowledge of new products, or excellent customer service. 

5. Simplifies the Sales and Marketing Processes 

A CRM system facilitates the development of better and more effective communication channels. Technological integrations like websites and interactive voice response systems can make work easier for the sales representatives as well as the organization. Consequently, businesses with a CRM have a chance to provide their customers with various ways of communication. Such strategies ensure appropriate delivery of communication and quick response to inquiries and feedback from customers. 

Want to learn more about CRM? Let us know how we can help by getting in touch. Parachute has a team of web designers and web developers in Dubai with over 40 years of collective experience. Get in touch.

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