6 Important SEO Tips You Need To Know in 2021

SEO which stands for (Search Engine Optimization) is constantly changing. Why? Because Google wants to keep on improving user experiences for everyone. Incorporate these 6 SEO tips to ensure that your brand gets as much website traffic, brand awareness, and conversions as possible. 

1. Improve Your Page Speed 

Most businesses are unaware that website speed is one of the topmost important ranking factors when it comes to SEO. If you want to improve your SEO, you need to figure out what factors of your website are slowing down your website pages. Such factors may include: large images, bad server or hosting, widgets or plugins, and so much more. Even if you have great content and website design, your website can still be at the bottom of organic search results if your website page loads slowly. 

 2. Don’t Forget About Local SEO 

What is Local SEO? 

Local SEO is the process of optimizing your website’s visibility for a specific area. This strategy is the best way to promote your products and services to more relevant and local customers. Google claims that local results are based on relevance and distance. If you haven’t yet, set up a Google My Business page where you can include your website, working hours, address, and contact information. Doing this will allow Google to easily recommend your brand when audiences search for a local brand that provides the product and services you offer.

If you’re looking to improve your SEO in Dubai, Parachute would love to help. Get started. 

 3. Embed Videos on Your Website 

If you check out the “videos” tab on Google search, you’ll notice that it doesn’t only show Youtube Videos. It also shows pages from various websites that have relevant videos. Ahrefs found via Google Search Console that their video embeds have made them attract almost 46,000 visits in only three months. Remember, it’s not enough to include any videos on your website, it must be relevant and valuable. You should also optimize your videos around the keywords people are searching for. 

4. Optimize Your Title Pages and Meta Descriptions

Before people click on your website, they will first determine whether they think your website can offer what they need. They do this by looking at your title page and your meta descriptions. Therefore, you have to ensure that your title and meta descriptions are interesting yet informative. You should also aim to include the keywords you want to rank for in the first 100 words of your page. This will help you improve your SEO rankings and your CTR (Click Through Rate). 

5. Be Consistent in Posting Quality Content 

Content quality is also one highly important factor in SEO. You must understand what content your customers are looking for and craft content based on that. You can do this by going to Ubersuggest, type in a keyword and check what queries people ask about a particular keyword. You should also be consistent to ensure that you maintain your rankings. This doesn’t mean that you have to write 10 articles per week. You can look back at your old content and make some revisions to keep them up-to-date. Google loves fresh content, you can notice that most of the pages that appear on the first page of Google search results are posted within this year. 

6. Create Content for Humans Not Google 

Most importantly, keep in mind that SEO is not only about keywords. Google penalizes websites that do keyword stuffing. It’s crucial to ensure that your content is engaging and relevant to readers. Even if you appear on the first page of search results, users will not convert into customers if your content is not helpful. Focus on creating content that will enhance user experience and help your brand become more trustworthy. 

SEO in Dubai is one of our core services. Parachute can help you craft an SEO strategy that gives you results that are more than just rankings.

Contact us now.

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