All brands are doing marketing. Whether they are a small business, B2Bs, and B2Cs – they all use marketing. The problem though is that while everyone might be doing digital marketing, not everyone is winning and getting results from it. Here are 7 reasons why your marketing isn’t working and how to fix it.
1. You don’t adapt to the latest trends.
Just like technology – marketing changes fast. Part of being successful in marketing is being able to anticipate market trends and capitalize on them when they change. Don’t be left dusted by competitors who know and embrace this fact. When it comes to digital marketing, a strategy you may have that worked well may not work anymore. Think of digital marketing like water, at one moment you could be out there on the water surfing a calm stream but a storm can just quickly come through and create a huge, disruptive swell at a moment’s notice. This is why it’s crucial to do research and keep up with the latest trends as much as you can.
2. You’re using the wrong channel.
If you’re building your strategy based on what competitors are doing – for example, copying what channels or platforms they are using then you won’t get any results. Just because it’s working for someone else doesn’t mean it’s right for you. This is why research is so important and getting to know your audience and figuring out where they are. That should be the driving factor in all of your decisions. If there’s a skills gap between what you can do and what your customers need – you won’t be able to see results and it will only hurt you in the long run.
3. You’re talking to the wrong audience.
A lot of marketing problems come from the simple fact that businesses fail to target the right audience. Instead of focusing on highly specific customer groups – brands usually grab the attention of every customer regardless of his / her personal preferences. If you want to solve this issue, you need to analyze the audience and clearly define a buyer persona. You have to know their demographic and behavioral traits to create content that perfectly suits a typical consumer.
4. You’re selling your brand’s features, not benefits.
When businesses post on social media or talk about their business – they always talk about their service or product features which customers don’t even care about. While it’s essential to have a great product, your target audience will probably hear the same message from your competitors about their products. Instead of promoting the mere features of your product, it would be better to state the benefits and create credibility by presenting case studies and testimonials.
5. You’re blindly copying other brands.
There’s nothing wrong with taking inspiration from other successful digital marketing strategies. However, blindly copying another brand’s strategy can do more harm than good. Instead of blindly copying someone’s strategy – you need to analyze why it worked and pinpoint why the campaign is successful. Then change it up based on your target audience, budget, goals, and industry.
6. You lack quality content.
This is a big one. Marketing is, at its core, storytelling. You must tailor your content to each unique audience. If you can’t turn your brand’s value proposition and benefits into a compelling story then you won’t get any results at all. Think about it from your audience’s perspective – they’re crowded with thousands of ads every day. You need to stand out through your content, tell your story and you’ll be able to grab attention immediately and effectively.
7. You’re impatient when it comes to results.
Effective marketing requires repetition and consistency. It’s not enough to reach a prospective buyer once. Don’t expect to get it right immediately, test, experiment, implement and build so you get better at creating successful campaigns right out of the gate. Take the time to thoroughly audit your marketing plan – are you nurturing relationships rather than pushing for a quick sale? Are you consistently reaching out to your customers or are you giving up too quickly? Be patient and be open to change if needed.
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Parachute is a digital marketing agency in Dubai with over 10 years of experience. Your success is our success – this is why it’s important for us to create digital marketing strategies that drive business growth.
