Do you want to take your social media marketing to a whole new level? Want to attract more customers through social media? Videos are a great way to engage with your audience. Not only that, social media algorithms love videos which is why posting videos can definitely help you increase brand awareness. However, it can be difficult to determine what kind of videos will work best for your brand. We have prepared 8 valuable video options for your consideration.
1. Feature / Product Videos
Did you know that 78% of people’s buying decisions are heavily influenced by a brands’ social media posts? This is why a lot of brands always post a feature or product video to highlight and demonstrate their unique brand offerings. If you’re planning to post a feature or product video, we suggest you make the video as authentic as possible to encourage customers to buy your product.
2. Behind The Scenes
Behind the scenes videos are a fantastic way to get your customers to know your brand. The only way to build relationships with people is if you allow them to learn more about you. Showing transparency while letting your brand personality shine through your videos will hugely be beneficial when trying to build trust. Posting behind the scenes videos will also give your brand a chance to share your ‘why’ – Why did you start your business? Why should customers trust your brand? Why should people buy from you instead of your competitors? Answering these questions will give people an emotional attachment to your brand.
3. Video Series
Gone are the days where you had to go Hollywood to produce a series. Today, any business can get started with a video series on their own. Customers love creativity. Therefore, when you produce a video series, you can showcase your creativity while still being able to share the messages you want to deliver to your audience. Video series can contribute to the long-term growth of your brand and can positively impact your brand’s reputation.
4. Customer Testimonials Videos
People influence people. As consumers, it’s our natural instinct to check other customer reviews before we commit to buying anything from a brand. This is why customer testimonial videos are very valuable. Hearing and seeing the customers who are reviewing a brand is far more engaging and convincing than reading a long paragraph. In short, testimonial videos are great when it comes to building trust and winning over new customers.
5. Product or Service Teasers
You know that feeling after watching a movie trailer? You get so hyped and excited about it. That’s why a lot of brands such as Apple always make sure to produce a well-made product teaser every time they release anything new. When you create teasers, you give customers a glimpse and sneak peek which will evoke a feeling of excitement. Psychology claims that when the human brain is confronted by incomplete information, we become very motivated to find out more.
6. Q&A Videos
Q&A videos are also a great way to engage with your audience while satisfying their informational needs. Allowing your customers to send out their questions and answering it will make them feel valued. What you can do is to make an announcement on your social media platforms beforehand and compile it to see which questions would suit your video theme.
7. Video Challenges
Challenges are a huge trend on social media today. Brands who join video challenges are perceived as fun and have a high chance of going viral especially on the fastest growing social network of all time, Tiktok. Whether it’s dances, jokes, pranks, or tricks, video challenges are engaging and loved by customers.
8. User-generated content
Don’t want to produce your own videos? We got you. Just repost the content your customers have shared. Reposting your customers’ videos will make them feel appreciated. This will also show people that you value the content they produce whether it’s a tutorial video, review or anything. When customers see that you repost their content, they become more motivated to share more videos about your brand which will make them turn into brand ambassadors.
If you haven’t created any video content for your brand yet, now is the perfect time to get started. The good news is, your video content strategy doesn’t need to be overwhelming or expensive – it’s often the simple and authentic concepts that work best. Plus, Parachute Digital – a digital marketing agency in Dubai is always ready to help you. Let’s work together.
