What is digital marketing? In this article, we’ll explain what digital marketing is and why it’s important. We’ll also tackle the different types of digital marketing strategies you can use and how it can be beneficial for your business.
Definition of Digital Marketing
Digital marketing is an umbrella term for all forms of online advertising that use websites, social media, mobile apps, email, search engines, and other technologies to reach customers. It includes everything from paid ads on Facebook and Google to SEO (search engine optimization) and PPC (pay per click).
1. Search Engine Optimization (SEO)
SEO which refers to Search Engine Optimization is a digital marketing strategy used to optimize your website’s visibility online. Having a strong SEO strategy allows more people to see your website which will increase your site traffic and better your chances to provide your product or service to a greater number of people. The key to good SEO is content – your content allows you to communicate directly with your audience of existing and prospective customers. SEO does not only increase traffic but also improves credibility and trust while optimizing user experience.
2. PPC (Pay Per Click)
PPC, on the other hand, stands for Pay Per Click which is a type of digital marketing in which advertisers pay a fee each time one of their ads is clicked. In comparison to SEO, PPC is a way of buying visits to your site rather than attempting to earn those visits organically. Search Ads are one of the most popular forms of PPC. It allows advertisers to bid for ad placements in search engine’s sponsored links when someone searches for a keyword that is related to their business offering. If PPC advertising is managed correctly, it can offer small businesses a higher ROI compared to other forms of advertising.
3. Social Media Marketing
Social media marketing is a form of digital marketing that uses social media apps as a marketing tool. Social media platforms enable brands to connect with their audience to build a brand, increase sales, drive traffic to a website, and build a community of followers to engage with content. Popular social media apps such as Facebook, Twitter, LinkedIn, Instagram, etc. have different benefits. We suggest using a combination of different platforms to deliver a more powerful messaging.
4. Email Marketing
Email marketing may be one of the oldest forms of marketing but it is still one of the most powerful marketing tools out there. Email marketing is widely used to promote new products, discounts, and other services. Delivering targeted messages is a great way to keep your customers engaged and interested in your brand. If your goal is to retain and make your customers loyal to the brand then email marketing is the ideal digital marketing strategy for you.
Want to learn more about digital marketing? Parachute has a team of digital marketing experts based in Dubai with over 40 years of collective experience who would love to help you. Get in touch with us now.
