So you’re planning to launch your startup in Dubai, that’s really great! But how can you market your business to your target audience? The short answer is digital marketing. Digital marketing encompasses all marketing efforts done by a brand to connect with consumers using the internet and other forms of digital communication. This includes but is not limited to email, social media, and websites. Here’s a step by step guide to digital marketing for startups:
1. Brand Development
The key to a successful startup is a well-developed branding. Before you launch your startup, you must already know your brand purpose, brand values, brand mission, and tagline. We highly recommend you write down everything your startup offers to ensure that it’s aligned with your core message.
You also need to position your brand in the market. Your positioning can either make or break you. This is why it’s important to know what you stand for as a brand and what you want people to think of when they think of your company.
If you haven’t thought about your brand personality yet – you need to think about it now. Just like humans, brands need to have a unique personality or character to get other people’s attention. Have a look at your brand purpose, mission and values and write down a list of traits that you want to have as a brand. Those traits will help you stand out in today’s competitive market.
2. Design a Logo
A lot of brands create a logo without thinking about their branding which is a wrong move. You need to have a clear idea of your brand before you come up with a logo. This will help you make sure that your logo clearly represents your brand’s identity. Your logo will be a visual representation of your brand – it’s supposed to tell people what you do as a brand in an instant. We highly suggest that you hire a professional graphic designer to create your logo for you. This will help you make sure that your logo is well-designed, memorable and can clearly represent your company’s unique offerings. Parachute has a team of graphic designers who have created thousands of logo designs for diverse clients. We’re here to help you anytime – get in touch.
3. Build Your Website
Every business needs a website. Without a website, consumers won’t take you seriously. Building a website is crucial when it comes to establishing your web presence and building your brand. Before you design your website, you need to think about your domain name which is also known as your website address. You’ll also need to have a good website host to make sure that your website is secured, fast loading and can offer you great technical support. You’ll need to think about the different aspects of your website with your customers in mind to make sure that your website is customer-focused. Let’s be honest here – building a website is never an easy and fast process. However, establishing a great website can provide you with many benefits such as increasing your brand awareness, generating leads, and building credibility. We are a web design agency who would love to help you build your website with ease. Contact us for a free consultation.
4. Set Up Social Media Accounts
Being present on social media is most often overlooked by many startups and small businesses. You need to create a strong strategy to be able to get a following on social media. What are you going to post? What platforms will you focus on? How often will you post? Who will be your target audience? These are some of the many questions that you should answer before creating a social media account. Many startups never get a following because they don’t plan well. Always start with research and planning and we can guarantee you that you’ll gain an audience on social media.
5. Focus on Content Marketing
Content marketing is all about engaging with your audience and providing them with the content that they need. This can be done through blogs, videos, images or any other mediums. The saying “content is king” remains true even today. Creating consistent and high-quality content will attract the attention of your target audience and will help you generate sales in the long run. The secret to great content marketing is to determine the wants and needs of your target audience and deliver the solution through your content rather than pushing your brand’s products or services.
6. Run PPC Ads
PPC (Pay Per Click) is an online advertising model in which an advertiser pays every time their advertisement is clicked on. PPC is great for startups and small businesses since they drive in quick traffic and bring in customers. However, you’ll need to have a budget to run your ads. Now don’t worry, you don’t need to have a big budget to get results from PPC. All you need to do is research the keywords that your customers are searching for and create ads copy that include those keywords. Running PPC ads is perfect for startups as it instantly increases brand awareness and website traffic.
Want to grow your business through digital marketing? Parachute is a digital marketing agency based in Dubai that has provided tremendous results for startups. Contact us now for a free proposal.