How To Choose The Right UX Agency For Your Business

You’re most probably here because you’re about to launch a new website or are planning to redesign your existing website. We know it can be hard to try and figure out which agency is right for your brand. Your website is going to be the online face of your business. It will be the first point of contact for many of your potential customers and it will be a driving factor behind whether or not people choose your brand over others. This is why it’s highly important to choose a design company that will help you reach your target audience and your business goals. Here are seven things to consider when selecting your web design agency. 

1. Look for a UX agency in Dubai that understands you and your business. 

Outstanding UX firms will want to learn more about you and your business. Before starting any project, the team of UX designers should clearly understand what your brand is all about, what your expectations are, your ideal workflow and process and more. Evaluate the UX design agency by looking at how well interested they are in your goals and your brand as a whole. We suggest that instead of just looking for a UX design firm to outsource your work – look for a trusted, long-term and valued UX design partner. You can tell even via email if someone is eager and excited about your project if they show curiosity by asking meaningful questions.

2. Carefully review every case study they have. 

This one is pretty obvious but we’re here to remind you to always go through an agency’s portfolio. By reviewing an agency’s portfolio, you will be able to determine how professional they are and have an idea of the quality of their work. Below are some of the main points you should ask yourself: 

  • How many projects did the agency complete? 
  • What is their design quality?
  • Do they follow the latest web design trends? 
  • Are their previous projects similar to what you want to achieve? 
  • Do they follow the latest web design trends? 
  • Do they have diverse projects or do they have the same design pattern? 
  • What’s the impact of their work? Did their client get the results they were expecting? For example – generate leads, improve bounce rates, etc. 
  • It may be beautifully designed but is it “User-centred”?
  • Will visitors be able to navigate through the website quickly?

3. Check their Project Management Skills and Design Process. 

For a project to be successful, you need to make sure that the UX agency has a team with strong project management skills. In fact, this is the most essential factor before choosing to work with any UX design agency in Dubai. A great UX design agency will give you a preview of their process and will give you a specific time frame on when they finish your project. They should be able to send you a design plan or schedule and tell you how frequently they will be updating you on the progress. 

4. Go for a UX design agency in Dubai that can communicate effectively.

Closely pay attention to how they handle their meetings with you. Are they accessible and friendly? Most importantly, ask yourself if they can understand your goals clearly and if they can effectively communicate how they plan to achieve your goals and how they will be creating your website. You don’t want to choose a UX design agency that doesn’t reply to any of your emails, won’t answer your calls, etc. Without proper communication, your project will most probably fail. 

5. Check if the UX design agency knows how to make conversions. 

It’s one thing to be able to make a website that looks beautiful and another to be able to create a beautifully designed website that can generate conversions. A good web design agency will always include a team of designers who know what makes a website convert. Whether that be a proper layout, having clear navigation tools, or including strong call-to-actions on your site. 

6. They know which CMS will work best for your brand. 

Every website needs a good CMS (content management system). Without it, you’ll be calling a developer every other day with another request to update your website. You’ll know a good web design agency if they can immediately tell you which CMS (either WordPress, Magento, Elementor, etc.) will work best for you. 

How do we know all of these, you may ask? We know because we practice all of these whenever we work with clients. Parachute is a team of UX designers in Dubai who are all about generating long-lasting results. We do it by getting to know your brand from the inside and out and making sure that we exceed your expectations. Eager to work with the top UX design agency in Dubai? Contact us now.

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