You have probably heard about content marketing before but don’t know what it means. In this article, we’ll explain exactly what it is and why it’s so important but most importantly give you tips on how to create high-converting content.
1. Be specific about your marketing goals
The key to creating good content is to address your customers’ pain points. When you do this, you’ll be able to draw in new clients and foster enduring relationships with them. Therefore, you need to have a clear goal for why you are creating content. Having a goal that’s precise, quantifiable, aspirational, and timely is the first key step to creating high-converting content.
2. Find content ideas that are proven to convert
WordPress blogs are appearing everywhere on the internet. Furthermore, according to a recent study, 86% of B2B marketers say their companies use content marketing. Therefore, the best thing to do before writing content is to do research and check what types of content resonate well with your customers. Blog posts, infographics, videos, magazine covers, online publications, slideshare presentations, and more can all provide you with good ideas.
3. Write a killer headline
Your headline is the first thing readers notice about your blog post or landing page content. It will serve as your clickbait. Whether or not the headline captivates them likely determines if they continue reading the content or bounce from the page.
Although different variations of headlines work, there are some common elements in successful headlines. Based on research, it is found that the most successful headlines are:
- Headlines with seven words
- Numbers in the headline
- The first word features what, why, how, or how (setting expectations) or
- First word features the or this (indicating specificity)
4. Emphasize your unique offerings
Being seen on the web is getting harder and harder! There are nearly 2 billion websites online, and about 4.6 million new blog posts are published daily. Therefore, it is crucial to stand out in your field with a unique and creative voice, separating you from everyone in your market area. Ask yourself the following questions
- What makes my brand different from all the others out there like me?
- What’s a creative way you can sell, position, or offer your services?
5. Accommodate the entire buyer’s journey
Every buyer is unique. Some might have just found out about your business. Some will be familiar with your business. Some might be loyal customers and need a little push to get them to open their wallets. Catering to each one is a challenge but crucial.
6. Write for readability
How you write your content is also essential to retain readers’ attention. Positioning your content in a layout that’s easy to scan and read through seamlessly has a higher chance of audiences staying to read the whole post. Readability also concerns the writing copy that can be understood by your target market using common words they’re familiar with and doesn’t go beyond their difficulty level.
Need help in creating high-converting content? We’re here for you. Parachute has a team of digital marketing experts in Dubai with over 40 years of collective experience. Get in touch with us.
