How To Measure The Success of Your Digital Ads

As more businesses are embracing the digital development of brands and industries, so must they find a way to measure such efforts. While many companies have come to understand the most fundamental digital marketing solutions available out there, a lot of them fall short of making use of such knowledge. Creating a proper and complex digital marketing strategy is a large part of the process to grow your online presence and build strong brand awareness. However, no strategy today is bulletproof and digital marketing agencies understand this better than most. This is why it’s important to always measure the success of your ads.

1. Monitor Traffic 

To ensure that your ads are working it is highly recommended to track retail traffic by counting the people who visit your website. It is very important to monitor traffic before you start the ad campaign, so you’ll have a basis for comparison. You can do this by using tools such as Google Analytics or Google Search Console to see which areas of your ads drive the most traffic and the most qualified leads for your business. 

2. Click Through Rate (CTR) 

You may be thinking that the higher the CTR, the higher your conversion rate. Unfortunately, nothing is ever easy in the complicated world of display advertising. The truth is there’s no link between CTR and conversion. Now, this doesn’t mean that your ads are ineffective – however when looking at your CTR, you need to get a much clearer picture of how your ad is performing and what effect it’s having on your conversion. 

3. Review Lead Quality 

Lead quality refers to how likely leads are to turn into customers. The higher the lead quality, the greater your chance of gaining a new customer. You can determine the quality of a lead in a few ways. First, you can assess the types of pages they visit, how much time they spend on each page and how they found the page. When you focus on lead quality, you can increase your chances of converting a lead into a sale. 

4. Set a Dedicated Timeline

You know the phrase ‘All things must come to an end. This also applies to your marketing campaigns. Once you set goals and key performance indicators, you must establish a time frame. Timeframes or deadlines, keep you focused and create accountability. They provide a sense of urgency while setting a time frame for your digital marketing campaign. 

5. Check Your Return on Investment 

ROI is a common metric that measures how much you invested and spent on your marketing versus how much you earned back. For example, if a social media marketing campaign for sneakers costs 1,000 AED and brings in back 5,000 AED worth of sales, the ROI would be 400%. The higher your ROI, the more successful the investment. 

6. Review Your Ads Quality Score 

Quality score is Google’s measure of the relevance of your keywords, used to ensure that searchers see relevant ads and have a positive experience. The factors that determine your Quality Score includes – the click-through rate (CTR) of the keyword and its corresponding ad, the relevance of the keyword and ad to the search query, the relevance of the keyword to its ad group and the quality of your landing page. 

7. Bounce Rates 

It sounds like a fun metric right? I mean who doesn’t love bouncing? However, you want your bounce rate to be low because a low rate means visitors who land on your website actually stick around. They don’t bounce up out of there. You want visitors to spend as much time as possible on your site because the longer they stay and explore, the more likely they are to convert. 

Want to learn about digital advertising? Let’s get in touch. Parachute is a leading digital marketing agency in Dubai with over 40 years of collective experience. We’d love to help you succeed in the world of digital advertising.

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