Instagram has become the favorite social network of many – and as a result of its popularity, it’s also become a major platform for marketing opportunities. Did you know that 80% of Instagram users have made a purchase based on something they discovered on the platform? This is why your brand must know the most powerful Instagram tips to help you drive brand growth through the platform.
1. Create Shareable Graphics and Memes
The power of shareable content on Instagram is huge. So huge in fact that memes have become one of the major methods of online communication. Try experimenting with memes to add a bit of personality to your platform. At the end of the day, your goal is to build a community and create brand awareness by providing entertaining yet valuable content.
2. Adjust Your Post Scheduling as You Grow
Should you post every day or just a couple of times per week? Getting your posting frequency right is critical for your Instagram strategy. According to research by Later, the size of your account determines the right posting frequency. Their study found that it’s best for small accounts to publish a couple of times a day, while it’s better for big accounts with 250,000 followers or more to post about once per week. The time you publish content makes a difference too – you need to know when your followers are online to ensure that they engage with your content.
3. Partner with More Social Influencers
Using social influencers to promote your brand, products and services is an extremely efficient tactic. In fact, 94% of marketers say their social influencer strategy was effective for their companies. We know that 82% of people are likely to follow recommendations made by micro-influencers. You will need a good communications strategy to promote your brand. Once you get influencers to promote your brand, you’ll be able to generate a lot of sales.
4. Craft a Compelling Bio
Despite being only 150 characters, your Instagram bio is very powerful. Your bio has a great effect on your brand’s first impression with customers and potential followers. It represents an opportunity to highlight what your brand is all about and encourage followers to take action. Your bio needs to include the following:
- Hashtag related to your business
- Some sort of call-to-action
- A trackable link to monitor the behavior of your Instagram traffic
5. Share User-Generated Content
A lot of brands make the mistake of only focusing on creating their own content instead of trying to get users to participate in the creation process. When you repost content from your customers they will serve as your brand ambassadors. They will also feel valued since customers love being featured on a brand’s Instagram page.
6. Use Instagram Advertising
Instagram offers your business the ability to run advertisements. Although there’s nothing wrong with posting organic content, using Instagram advertising can help you market your brand to more potential customers. Furthermore, you can also use Instagram shopping so your customers can directly shop your products on your Instagram page.
7. Host Giveaways
When it comes to Instagram marketing, engagement reigns supreme. We believe that hosting giveaways is a great way to grow your followers. Giveaways also encourage your followers to take action and it’s a fun way to promote your products or services.
Need help with your social media marketing? Parachute has a team of social media experts with over 10 years of experience. Contact us today and we’ll be glad to help you level up your social media game.
