Social media has become a valuable tool for all kinds of businesses. With millions of active monthly users, an incredibly diverse base of users, and a reach to virtually every corner of the earth, it’s clear why social media is something you shouldn’t take for granted.
So how can you craft content that performs well on social media? Here are 7 social media content writing tips.
1. Tone Your Content
Everyone is on social media these days. Therefore, it’s crucial that your content is fun to read. We suggest that you focus on storytelling. Telling stories that your customers can relate to will help you stand out. Almost all well-written content has one thing in common: emotional impact. Does the content make you feel enraged, inspired, or understood? Each piece of content should make your customers feel something.
2. Determine the Purpose of Your Social Media Posts
Before creating your content, it is smart to schedule what content you want to post and when. All of your content should have a purpose. Do you want to teach the reader something? Entertain the reader? Help, inspire or inform your reader? Asking yourself these questions will help you ensure that your content will be useful for your audience.
3. Write to an 8th grader
Writing to an 8th grader will force you to write clearly and ditch the jargon and terms that eyeballs just gloss over. The harsh truth is that terms and jargon say little while making you and your biz appear as a commodity. Better to do the heavy lifting for the reader. Because they certainly won’t. They’ll stop and leave, versus stay and scroll. Keep it simple but powerful – your readers will appreciate it!
4. Create a Hook That Grabs Attention
You have three seconds to keep readers hooked after the headline. The first sentence will always play a role in determining whether they read the rest of your content. Therefore, your first sentence also known as your hook should capture the reader’s attention and motivate them to read your whole content.
5. Use Images and Video Content
There’s nothing wrong with text. However, we highly suggest that you utilise and make use of other tools also such as graphs, images, videos, audio, etc. This makes your content appealing and helps users further engage, letting them grab information completely. Use images, graphics and videos to tell a story where possible. Visual content is more engaging, and can often tell the story quicker and more succinctly than words alone. For best results, optimise each piece of visual content for the platform you’re posting it on to ensure your message is being shared, and that you look professional.
6. Encourage Conversations
Your content needs to be powerful enough to encourage conversations and entice your audience to respond. If you have a basic caption idea, think of how you can turn it into a question. Stay away from questions that are easily answered by yes or no. Remember to stick with open-ended questions to encourage customer engagement.
Want to take your social media game to the next level? We provide social media management services in Dubai. As a social media marketing agency with over 40 years of collective experience – we can guarantee you that we can help you produce powerful content that generates results. Get in touch with us.
