The Importance of Data in Digital Marketing

No matter what industry you’re in or your business size, data has a huge impact on your marketing strategy. Marketing analytics and data play a large role in strategizing your way forward as a business.

5 E-commerce Trends To Watch Out For in 2022

The E-commerce industry in Dubai is evolving rapidly – there are always several new trends that come up that can help your business grow and compete with your competitors. Since the global pandemic, we have witnessed how global E-commerce sales stood at a gigantic $4.3 trillion in 2020 (Statista). We believe that in 2022, E-commerce […]

6 Easy Ways To Prepare for Post-Cookie World

Google has announced that it will deprecate third party cookies by the end of 2023 due to security and privacy reasons. Now what? If you’re a digital marketer, advertiser, or business owner, you probably already know that this will reshape the future of digital marketing.  What are third-party cookies?  To put it in simple terms, […]

How To Improve Bounce Rates

Embedding videos on websites can reduce the bounce rate by up to 11%. People spend an average 2.6x more time on websites that have videos.