The Importance of Data in Digital Marketing

No matter what industry you’re in or your business size, data has a huge impact on your marketing strategy. Marketing analytics and data play a large role in strategizing your way forward as a business.
Pinterest: The Platform You’ve All Been Missing On

Have you ever asked yourself: Should my business be on Pinterest? Our answer is yes. Pinterest drives tons of traffic, humanizes your brand, increases brand authority and more.
10 Reasons Why Good Website Hosting is Important

Every website is different but all brands need to have good website hosting to be able to offer great digital experiences to customers.
5 E-commerce Trends To Watch Out For in 2022

The E-commerce industry in Dubai is evolving rapidly – there are always several new trends that come up that can help your business grow and compete with your competitors. Since the global pandemic, we have witnessed how global E-commerce sales stood at a gigantic $4.3 trillion in 2020 (Statista). We believe that in 2022, E-commerce […]
6 Easy Ways To Prepare for Post-Cookie World

Google has announced that it will deprecate third party cookies by the end of 2023 due to security and privacy reasons. Now what? If you’re a digital marketer, advertiser, or business owner, you probably already know that this will reshape the future of digital marketing. What are third-party cookies? To put it in simple terms, […]
6 Important SEO Tips You Need To Know in 2021

Content quality is a highly important factor in SEO. Understand what content your customers are looking for. Ubbersuggest is a great tool..
4 New Social Media Features Every Marketer Should Know in 2021

Last September, Instagram launched a new feature wherein brands can connect their WhatsApp Business account to their Instagram Ads.
How To Improve Bounce Rates

Embedding videos on websites can reduce the bounce rate by up to 11%. People spend an average 2.6x more time on websites that have videos.
Marketing Funnels: Strategies You Need For Every Stage

E-commerce is one the top effective strategies in digital marketing this 2021. Since Covid-19, there has been a huge increase in online shopping..
10 Digital Marketing Strategies You Need to Have in 2021

Dubai has 9.73 million active social media users. Here’s the effective 3-step approach when it comes to advertising on social media..