The Importance of Landing Pages

Before we go through the importance of a landing page, it’s crucial to first have a clear understanding of the definition of a landing page. So what is a landing page? A landing page is a dedicated page on a website that you land on directly from an external source such as a paid ad or email. The main aim of a landing page is to stimulate predetermined action using targeted copy to connect with a user and persuade them to act. A lot of people get confused with the difference between a Landing page vs. a Website Homepage. Your homepage should mainly focus on presenting an overview of what your business, in general, has to offer while a landing page offers one simple and specific product or service your customers are searching for. Below are 5 reasons why landing pages are important:

1. Easily Generate Leads 

If you could do one thing right to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media and search traffic to their homepages. This makes you lose leads when instead you could capture so many leads by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture or distribute to your sales team.

2. Get Additional Insights Into Your Target Audience 

By creating various landing pages with segmented offers, you can track which topics convert at the highest rate. This can give you valuable insights into your audience’s interests. You could use the data you collect from your landing pages to create a more targeted and personalised marketing strategy. Landing pages not only tell you which content your customers like best but they also tell you which channels your leads prefer. This can allow you to refine the strategy further, promoting content and engaging with your audience on the channel(s) they’re already using. 

3. Support Visitors 

No matter what your current business goals might be, a well-crafted landing page will support those objectives. The beauty of a landing page is the content, you choose what to display, and it can be edited at any point. You can use it to provide them with free resources such as an article on your company’s niche or industry or you could offer an FAQ page to answer all of your questions. There are various ways that you can support your website visitors and show them that your business is committed to providing clients with more than just products and services – you can also offer support and advice. 

4. Increasing Trust and Credibility 

Because landing pages are focused on a particular action, objective or journey for a visitor, the content must be centred on that activity, goal, or path. Moreover, aspects of the landing page can be optimized to make those tasks as simple as possible. When a user perceives that their course of action is obvious and that you are assisting them in achieving that course of action, they acknowledge that you are aware of their issues and have considered the best method for resolving them. By demonstrating the success that others have had with the product or service that your landing page is centred on, you can increase your conversion rate. 

5. Landing Pages Can Grow Your Email List 

Landing pages are commonly used for lead generation, meaning that a business gets telephone calls or form submissions from interested people who then turn into potential leads. As such, a landing page may contain or link to a form that asks for a user’s information, such as name, email address, phone number or company. If you use a form on your landing page that asks for your email, your landing page can then help your business by growing your email list. 

Want to learn more about landing pages? As a web design agency in Dubai – Parachute has a team of web designers and web developers who would love to help you set up customised landing pages. Get in touch with us now.

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