A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realise that a majority of their customers will visit their website before making a purchase. Having a strong online presence, particularly a website, can make or break generating more revenue. Of course, the quality of your website impacts results, but the purpose of this article is to stress the importance of making sure you have a website.
1. Brand Visibility – Your Customers Expect It
Taking upon the previous point, your tech-savvy customers expect you to have a website to find more information about your business. The first thing most customers do is to search for a product or service on Google – if you don’t have a website, customers won’t even know you exist. Your website will allow you to share information about your brand and solve visitors’ pain points.
2. Credibility
Today’s consumers are very skeptical, in fact, 56% of people say that they won’t trust a business without a website. 60% of people execute online research through a search engine and 61% read product reviews before making a purchase (Hubspot). Having a good website instantly boosts your credibility as a legitimate business. First impressions count and websites allow you to make a very strong impression with a well-designed introduction for your business. A website can help showcase your expertise and better position your business.
A lot of small businesses say that they don’t need a website as long as they have social media platforms. That’s a huge misconception. Today, anyone can easily create an Instagram page with fake data similar to yours. Therefore, a professional business website will legitimize your brand in ways no other social media channels would.
3. Edge Out Your Competition
Even as a small business, an effective website allows you to compete with your industry’s biggest brands. If you play your cards right and properly optimize your website, it’s possible to outrank bigger websites and get quality leads organically from search engines. Your website also gives you a big opportunity to showcase your unique offerings as a brand and allows you to engage with your customers in a much better way than your competitors.
4. Wider Reach Due To Accessibility 24/7
Regardless of what kind of business you are running, having a website that’s accessible on a 7-day 24-hour basis without taking breaks for holidays and weekends is a huge advantage. While your physical shop is closed at night, your online shop can keep on selling and bring you income by catering to customers at any time that is convenient for them. One more reason to create a web presence for your business is a reduction of distances. A website allows you to expand your target audience and make deals with customers who are located far away from you. Not only that but the whole globe is within your reach.
5. Get Quality Leads
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads. Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a very positive ROI.
Want to create a high-performing website for your business today?
Parachute has a team of web designers and web developers in Dubai who would love to help you. With over 40 years of collective experience, we can guarantee you that we can develop a beautifully designed website with real ROI for your business. Let’s get in touch.
