Your website is accountable for nearly 95% of a users’ first impression. In this digital era, people are always depending on the internet to help them perform everyday. From web shopping, to marketing, communicating with providers, people always look on the internet to make their tasks easy. Here are the top 5 must haves in your website to boost business growth and generate more leads this 2022.
1. Fast Loading or Page Speed
One of the most important web design standards is ultra-fast load time. You need to have quick loading times in order for your website to rank well and convert better. Studies claim that more than half of internet browsers expect a website to load fast. If a website takes more than three seconds to load, your visitors will most likely leave and never come back again.
2. Simplicity
Online users can see marketing and advertising material everywhere. The truth is people get tired of it and that’s why simplicity is important. Fewer words, calming colours, vivid imagery and very clear call to action should be all the rage in 2022. The web design is going towards lighter experiences wherein they encourage the user to explore deeper, rather than putting everything up front in one page.
3. Valuable, Informative and Up To Date Content
Your website is only ever as good as the content on it. You need to make sure that you have a solid marketing message. Hiring a professional content writer is always a great idea to give you the ability to share your message in the most exciting way possible, helping to convert visitors into paying customers. Parachute has a team of content writers and SEO specialists who can help you grab the attention of your audience while still being able to get revenue from your content.
4. Straightforward Navigation
Your website needs to have a proper structure and straightforward navigation to make it as easy as possible for this audience to get around. Remember, the best websites literally don’t require users to think. Users should be able to navigate through one page to another with convenience. This will help you ensure that they convert into customers since they are easily able to find what they need on your website.
5. User Friendly
Mobile is how the majority of people access the Internet. This means if you’re not optimized for mobile, your website is not going to perform well and give you quality results. Search engines recognize whether a website is mobile-friendly and rewards it by giving them a higher ranking. In fact, 70% of the first page results on Google are optimized for mobile devices. Furthermore, 61% of consumers agree that they are more likely to make purchases from mobile-friendly websites. However, there are some restrictions when it comes to mobile design which is why we recommend you hire a professional web designer who is experienced in creating mobile friendly websites.
Parachute has over 10+ years of experience when it comes to web design. We have designed hundreds of websites in Dubai and Glasgow, UK. Contact us today for a free consultation.
