Top 6 Instagram Stories Marketing Tips

First things first: what are Instagram Stories? Instagram stories are a feed of photos or videos that disappear from your profile after 24 hours. Instagram stories content is separate from your traditional feed. 

Think of it this way: stories are kind of similar to a slideshow, with each photo or video uploaded to your feed representing a new slide. Photos are shown for seven seconds by default, while videos can be up to fifteen seconds long. 

Instagram Stories have been an important part of Instagram Marketing. We gathered the best Instagram stories and marketing tips to help you gain brand awareness and generate leads. 

1. User-Generated Content 

Depending on how big your following is, you can leverage them to get even more awareness by challenging them to post on your behalf. What you can do is to ask your followers to send them pictures out of which you can design the stories or you can ask them to publish their own stories. The content they post should include branded hashtags, photos of your products, service mention and more. 

2. Show Your Fun Side 

Every marketer knows that social media engagement is important. It’s one of the best ways to develop trust in prospects. The more they trust you, the more likely they are to become loyal customers. While all social media platforms are great avenues for driving audience engagement and ultimately sales, Instagram is on a whole different level. Did you know that there are over 700 million users on Instagram and 500 million users are active daily?

3. Promote Timely News 

Sales, discounts, new products, giveaways, and new blog posts are some of the most important things you should post on Instagram stories. The beauty of Instagram stories is that it only takes a maximum of 15 seconds. This is great for capturing the attention and excitement of online users who have short attention spans. 

4. Strengthen Your Hashtag Game 

Did you know you can put hashtags on your Instagram stories? Incorporating hashtags into your stories is one of the best ways to gain more followers on Instagram. This is because Instagram allows users to search for what they need by using hashtags. You can use up to 30 hashtags in a post but data suggests that posts containing 11 relevant hashtags tend to perform best. 

5. Add Stories Highlights 

Remember that Instagram stories always disappear after 24 hours. But by adding it as highlights, you can feature numerous stories right under your profile information. The best way to use Instagram Highlights is to set up individually themed highlights. Adding highlights will give your Instagram account more personality and will be more interesting for your followers. 

6. Use Instagram Music 

Notice how everyone these days uses Instagram music? This is because adding music provides more entertainment and value to your followers. Music and sounds capture the viewer’s attention in a new way. Using trending music will also allow other people to find your Instagram stories even if they don’t follow you. This is similar to the concept of TikTok’s algorithm. 

Interested in learning more about Instagram stories? We’re here for you. We’re experts at developing Instagram marketing strategies that are guaranteed to help you gain more followers and increase your engagement. Contact us today.

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