We know that the thought of rebranding your business can feel daunting. Not only can it be time-consuming, but the results can also be potentially disastrous. However, we believe that rebranding also has many benefits. You might be thinking that rebranding is just about design but it’s much more than that. It’s so much bigger than that, it’s about looking inward, refining your brand voice and accurately positioning your brand within the market.
1. Re-invigorate Your Business
Rebranding is not just a vanity exercise but a calculated business decision. It’s a conscious decision to improve your business reputation and image. Dated branding not only damages your brand’s reputation but also demotivates your employees. A fresh new brand identity can add energy to your business, both inside and out.
2. Attract New Customers
If your brand has been in the market for a long time, your company message may have become stagnant and irrelevant to your audience. Your goals and mission as a company may have changed over time to your customer’s unique needs and challenges and your brand may not clearly reflect that anymore. By rebranding your image and your brand personality, you will be able to attract new customers and rekindle interest from your existing customers.
3. More Engagement
Engagement is one of the key metrics for rebranding success. When done right, rebranding will boost your website and social media engagement. If you want more comments on your website, and get more shares and likes on social media, rebranding is a must. Coca Cola’s ‘Share a Coke’ campaign is an excellent example of simple rebranding which generated massive amounts of engagement.
4. Helps Improve SEO Rankings
Neil Patel, an SEO expert claims that Google has been putting more emphasis on brands. He believes that if you have solid branding, you’ll be able to rank higher. His traffic on neilpatel.com bounced from 240,839 month to month clients in June to 454,382 in August 2016, right after he has done rebranding.
5. You Don’t Have to Change Everything
One of the most significant mistakes that a company can make during the rebranding process is to change everything at one go even if it is unnecessary. There are some elements of your brand that will not require a new identity. Sometimes the simple act of refreshing your brand colors or changing a name is all you need. You can even change the way your name looks instead of a complete overhaul much like what Airbnb did with their logo update.
6. Stand Out From Your Competition
Rebranding can help you develop a new positioning against your competitors. You may find yourself not competing with them anymore, or even better than they are because of the rebranding process. It is possible that by doing so, you will be able to create a much stronger brand identity and consumer awareness in general for your brand.
Parachute is a branding agency that offers significant solutions to brand problems by adding real value through bold designs and inventive storytelling. Contact us today.
