Top Digital Marketing Challenges and Solutions

Digital marketing is key when it comes to boosting the sales of any company. This is why it’s essential that it is implemented correctly in your business. Have you ever stopped to think about the marketing challenges you are facing now and how you can overcome them? Considering that you’re here means you want to do something about it which is a good start. You’ve come to the right place – here are the most common marketing challenges any brand can face and of course the solutions. 

1. Driving Relevant Traffic To The Website 

A lot of marketers today are consistently facing a challenge in spreading brand awareness in the right target market. This also makes it harder for them to drive the ideal traffic to their business websites. Therefore, understanding which channel to tap into and driving the relevant audience to your website to turn them into customers is becoming an ongoing challenge for marketers. 

Solution: If you’re not driving relevant traffic on your website it means that your strategy isn’t working for your audience. Conduct your overall activity by using analytics to get an understanding of what your customers are looking for and determine which of your marketing strategies work the best for you. For example, check your paid ads, your social media channels, email marketing and more. The key to driving not only relevant but high-quality traffic is getting to know your audience first. 

2. Impatience and Unrealistic Expectations 

The thing about digital marketing is that results are not instant. As a digital marketing agency in Dubai, whenever we mention the word ‘months’ in any pitch meeting, we always get cold stares and uncomfortable silences. However, the truth is that even with a large and skilled digital marketing team behind you, it’s natural to get results after months. Anyone who tells you that they can bring you instant results is a liar. 

Solution: Be realistic. Success can never happen overnight, it takes time to establish an audience. Agree on realistic traffic and engagement targets, rather than setting yourself up for disappointment by aiming too high too fast. It’s better to establish manageable goals and achieve them rather than dismissing your digital marketing efforts as a failure by missing targets that are too ambitious. 

3. Not Being Active on Social Media 

With several different social media channels available, finding the time to be active on them can be very challenging. Considering how famous social media is, you might think it’s realistic to have every brand active on social media. However, the truth is that a lot of brands, especially in Dubai, are still missing out on social media. 

Solution: We suggest that you pick two social media channels and prioritize engagement there. Having a clear posting schedule and a dedicated social media calendar also helps you ensure that you will have a regular posting schedule. 

4. Demonstrating ROI of Marketing Activities 

Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge globally year-over-year. One survey found that 28% of marketers saw it as their top challenge in 2021 and they continue to expect this to continue in the next few years. Your ROI is a crucial stat that shows your campaign’s success or progress especially if you don’t have two-way communication between your marketing activities and sales reports. 

Solution: Providing ROI often comes down to using effective analytics measurement tools. If you’re new to this digital marketing thing, we suggest using built-in presentation analytics that offer real-time data. We suggest using Google Analytics reports or Data Studio reports that can help you understand your marketing ROI. 

If you’re struggling with digital marketing, let us help you. As a digital marketing agency in Dubai with over 40 years of experience, we’re confident and committed that we can help you. We have a team of web developers, social media managers, content writers, advertisers, graphic designers and more who would love to help you get the results you want. Get in touch with us.

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