We all know that having a well-developed website is important. However, simply having a website that’s up and running is not enough. You need to regularly update and maintain your website to ensure that it’s running smoothly. Think of your website as a car: you will need regular maintenance for it to operate properly. With good web maintenance, you’ll be able to ensure your website’s security, boost website traffic and more.
What is web maintenance?
Web maintenance is the process of regularly updating and fixing any issues to keep your website updated and relevant. Web maintenance is recommended to be done consistently. This will help you ensure that your website is working at its full capacity.
Examples of Web Maintenance Checklist
Weekly Maintenance
- Check for 404 Error and Fix Links
- Data and File Backups
- Update Core Website Software and Plugins
Monthly Maintenance
- Installation of Framework Updates
- Installation of Latest Security Patches
- Any Technical Amendments
Quarterly Maintenance
- Content Enhancements
- Check Uptime Logs – take action if it’s less 99.9%
- Validate CSS/HTML and Accessibility
Why You Need To Invest in Web Maintenance
1. Security
Did you know that 55% of small and medium-sized businesses have reported being hit by a cyber attack and data breach every year? Furthermore, cyberattacks cost companies $15.4 million per year and it makes customers distrust you with their information. This is why it’s crucial to have regular maintenance to help you protect your website from any cyber threats and make customers feel confident in using your website.
2. SEO
We know that every business wants to increase its website traffic. If you’re working on your SEO strategy and want to rank better in search engines, you need regular web maintenance. Why? Because Google ranks websites that are relevant and have up-to-date information. With web maintenance, you’ll be able to have fresh content all the time which will help your rank better in search results.
3. Grow Sales
The whole point of starting your business is to grow sales. Therefore, it’s your responsibility to provide great online experiences for your web visitors. Without a properly maintained website, you’ll be facing web errors such as slow speed, page errors, inability to access content and more. This will affect your customer’s online experience which will make them exit your website and not purchase anything from your brand. Our team of web developers can also help you use the latest technologies that will help improve your overall customer engagement.
4. Good First Impression
If your website is not working properly and looks outdated, customers will go away. However, a well-maintained website will give you a good first impression which will make customers browse through different pages on your website. When customers like the look and feel of your website they are more likely to purchase your brand.
5. Stay Updated
The internet is always evolving and it can be hard to keep up with all the plugins and standard changes all the time. Customers expect a site to function well and not only on desktop but across multiple devices. This is why web maintenance is crucial to improve your website’s functionality. If your website is not up-to-date, you’re going to miss out on a lot of opportunities.
We suggest hiring a professional web developer to do your web maintenance for you instead of doing it all by yourself to avoid any risks. Businesses often make small mistakes that mess up their website. With our expertise, we can deploy technologies and best practices that prevent website outages and cyber-attacks.
Ready to bring out the best in your brand’s website? Contact us now.
