What is Branding and Why Branding Matters

Your brand defines who you are and it’s more important than you think. Some people think that branding is only about logos and colours but the reality is your brand is the entire identity of your business. Branding has always played a vital role in digital marketing but it’s more important now than ever considering how consumers get exposed to thousands of brands every day. 

Branding vs Marketing

Branding is about defining who you are as a company. This includes but is not limited to your brand’s mission, values, logo, website, brand style guidelines and more. Branding is focused on storytelling. Marketing, on the other hand, focuses on using tools and strategies such as paid ads, social media, emails, and SEO to actively promote your brand to customers. In short, branding is who you are and marketing is how you build awareness and generate sales. 

Who needs branding?

No matter what your brand offers or whatever industry you’re in, you will need great branding to give you a major edge in today’s increasingly competitive markets. If you want to succeed as a business in Dubai, you need to make a good first impression on customers and you can only do that by having strong branding. 

Why Branding is Important 

1. Branding tells your stories. 

Your branding will convey what’s special about your brand and it will help you grab the attention of your target audience. Consistent branding increases revenue by 32% (Forbes). This is because people are more likely to purchase from a brand when they can relate to the brand’s stories. By sharing your brand’s stories, your customers are going to find your brand more memorable. 

2. Branding builds trust and connection. 

To gain the trust of your target audience, you need to give them a reason to test your brand’s offerings. That reason will depend on your branding. By establishing a strong branding, you’ll be able to deeply connect with your customers which is a gradual process that will lead to a good reputation. 

3. Branding increases your credibility. 

If you’re a start-up in Dubai, we know it can be hard to get customers. Oftentimes, brands charge way less than what they deserve just to gain customers. With branding, you can justify and communicate your brand’s uniqueness and charge what you’re worth. If you have strong branding, people are more likely to view your credibility and will be willing to pay higher prices for your brand offerings. 

4. Branding speeds up the buyer’s journey. 

The buyer’s journey has 4 basic stages: awareness, consideration, purchasing, and purchasing again. Branding complements and makes each stage more valuable and memorable for every customer which will help them decide to purchase from your brand even faster. 

5. Branding sets you apart from competitors. 

Branding is crucial for every business as it sets your brand apart from your competitors. Your branding defines what you stand for and tells customers what they can expect from you. To be able to stand out from all the noise on the Internet, your brand needs to combine design, storytelling, and crafting user-centred experiences which are all related to branding. 

Why Does Branding Matter? 

Your branding explains who you are, why you’re valuable, and what makes you special. Branding matters because it helps you succeed and grow in a world full of brands. Once you have established a strong brand identity, your brand will live in the hearts and minds of your customers which will make them choose your brand over others. 

Ready to tell your story to the world? Parachute is a leading branding agency in Dubai that would love to share your stories with you. Let’s start on your project. 

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