{"id":1,"date":"2021-08-29T09:00:28","date_gmt":"2021-08-29T09:00:28","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1"},"modified":"2024-01-09T12:03:33","modified_gmt":"2024-01-09T12:03:33","slug":"10-digital-marketing-strategies-you-need-in-2021","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/10-digital-marketing-strategies-you-need-in-2021\/","title":{"rendered":"10 Digital Marketing Strategies You Need to Have in 2021"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1\" class=\"elementor elementor-1\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-2de3aaa7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2de3aaa7\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5576f50f\" data-id=\"5576f50f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e5ca4 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"f9e5ca4\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b87e1ea elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/08\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 29, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c0bb28 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"44c0bb28\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Did you know that Dubai is ranked as the top Global Business Hub? With so many businesses here in Dubai, we know it can feel intimidating but the fact that you\u2019re here doing research means you\u2019re serious about your business. Here are some of the best digital marketing strategies that will help you promote your business in Dubai.\u00a0<\/span><\/p><h3><b>1. Have a Website<\/b><\/h3><p><span style=\"font-weight: 400;\">No matter how big or small your business is, having a website is a must. Having a website is a digital marketing strategy. A website is always a go-to for current and prospective Dubai customers. When creating a website, make sure to ask yourself the following questions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does my website serve as a promotional tool?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it easy to navigate and visually appealing?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does it tell my brand\u2019s story?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will visitors be able to connect with my business?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does it reflect my brand personality?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does it have clear information on what my business offers?\u00a0<\/span><\/li><\/ul><h3>2.\u00a0 Write Blogs\u00a0<\/h3><p><span style=\"font-weight: 400;\">Content is at the core of digital marketing. Maximise the benefits of having a website by writing blogs. Having interesting blogs on your website will improve your SEO (Search Engine Optimization). Don\u2019t worry, we\u2019ll talk more about SEO later. For now, here are blog ideas to get you started:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set of answers to the most frequently asked questions in your business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Success stories: Business Milestones \/ Events<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showcase your product or service\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Story Behind the Business: How it Started, Inspiration, etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to know the team<\/span><\/li><\/ul><h3>3. Utilize LinkedIn<\/h3><p><span style=\"font-weight: 400;\">Don\u2019t be like one of those businesses that ignore LinkedIn. There are more than 5 million daily active LinkedIn members in Dubai which makes it a great platform to network, connect, and sell. You can now check your LinkedIn followers demographics so you can customize your content based on their age, behaviour, and more. You can also create a LinkedIn content calendar to plan posts or try going live on the platform as it gets 24 times more engagement than posting a regular video.\u00a0<\/span><\/p><h3>4. Create Short Videos<\/h3><p><span style=\"font-weight: 400;\">64 to 85% of consumers are more likely to make a purchase after watching a video. Internet users in Dubai also spend up to 2 hours a day watching videos across the Internet. Creating short videos is a great digital marketing strategy that can do wonders for businesses, it increases your sales, brand awareness and it\u2019s pretty fun to create! TikTok, Instagram Reels, and Youtube Shorts are today\u2019s trends, don\u2019t be lazy and start filming your videos. Here are some videos you can start filming:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behind The Scenes<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Showcase<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start or Follow a Hashtag Challenge<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3><h3>5. Form Business Partnerships<\/h3><p><span style=\"font-weight: 400;\">We believe in the power of partnerships! When you find the right business partners, you can enhance the ethos of your business and expand your customer base. Finding the right business partner is not hard but it\u2019s not that easy either. Before signing any agreements, understand your potential partner\u2019s goals, values, and expectations and see if it aligns with your business as a whole.\u00a0<\/span><\/p><h3>6. Email Campaigns<\/h3><p><span style=\"font-weight: 400;\">Emails help nurture leads and can convert readers to consumers. However, if you\u2019re new to email marketing don\u2019t just pitch right away. Emails are not only for making sales, it\u2019s a tool to enhance your relationship with potential customers. During the first few months of sending your email campaigns, offer your subscribers something they can benefit from. It could be a promo code, a useful checklist, a tutorial, or anything your target audience would truly enjoy.\u00a0<\/span><\/p><h3>7. Advertise on Social Media<\/h3><p><span style=\"font-weight: 400;\">Dubai has 9.73 million active social media users so it&#8217;s pretty obvious that social media is one of the best places to market your business. There\u2019s a 3-step approach when it comes to advertising on social media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Step 1: Be active and consistent in posting to generate awareness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Step 2: Check your social media analytics. This will give you an understanding of who is interested in your business and will give you an idea of how you can target them individually.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Step 3: Create ads that are customized based on the data you have collected. This way, you\u2019ll get better results from your ads since the people you have targeted are already aware and engaging with your business.<\/span><\/p><h3>8. Giveaways and Freebies<\/h3><p><span style=\"font-weight: 400;\">Your giveaway doesn\u2019t have to be expensive. If you have a clear idea of what your target audience likes then it\u2019ll be easy for you to think of what to give away. It could be a product, a discount code, or a trip to Europe if you want to take it to the next level. Giveaways are great for creating buzz, it makes people act especially if they are really excited about what you\u2019re offering. It can increase your followers, engagement, and brand awareness.<\/span><\/p><p><span style=\"font-weight: 400;\">If you still don\u2019t know your audience well enough. You can also provide freebies, for example, you can share a free e-book in exchange for a completed survey. Create a survey that will help you gather useful data about your audience.\u00a0<\/span><\/p><h3>9. Work with Influencers<\/h3><p><span style=\"font-weight: 400;\">Want to boost your market? Collaborate with Dubai influencers who have good social media presence with similar goals, products, services, and target audiences as you. Don\u2019t just partner with an influencer because they have high followings. Reach out to those who have a strong and trusted bond with their followers.<\/span><\/p><h3>10. Implement SEO<\/h3><p><span style=\"font-weight: 400;\">SEO is a priority for businesses in Dubai. You should carefully create a well-thought and cost-effective SEO strategy. SEO isn\u2019t magic, you have to work hard for it. That\u2019s why we suggest hiring an SEO professional. When you improve your SEO, you\u2019ll increase your visibility which will make it faster for people to find you when they search for something you offer. Moreover, when you rank in the first 3 result pages on Google, it gives you authority and credibility as a business.<\/span><\/p><p><span style=\"font-weight: 400;\">Want to take your business to the next level? We at Parachute are a team of digital marketing experts who would love to help! <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Get in touch with us. <\/a><\/span><\/p><p>\u0647\u0644 \u062a\u0639\u0644\u0645 \u0623\u0646 \u062f\u0628\u064a \u062a\u0645 \u062a\u0635\u0646\u064a\u0641\u0647\u0627 \u0643\u0623\u0641\u0636\u0644 \u0645\u0631\u0643\u0632 \u0623\u0639\u0645\u0627\u0644 \u0639\u0627\u0644\u0645\u064a\u061f \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0647\u0646\u0627 \u0641\u064a \u062f\u0628\u064a\u060c \u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0642\u062f \u064a\u0628\u062f\u0648 \u0645\u062e\u064a\u0641\u064b\u0627\u060c \u0644\u0643\u0646 \u062d\u0642\u064a\u0642\u0629 \u0648\u062c\u0648\u062f\u0643 \u0647\u0646\u0627 \u0644\u0625\u062c\u0631\u0627\u0621 \u0628\u062d\u062b \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u062c\u0627\u062f 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\u0645\u0639\u0646<\/a>\u0627<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-fee2f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fee2f9f\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1773097\" data-id=\"1773097\" data-element_type=\"column\" 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Here&#8217;s the effective 3-step approach when it comes to advertising on social media..<\/p>\n","protected":false},"author":4,"featured_media":780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,10,9,13,14,12,11],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Digital Marketing Strategies You Need to Have in 2021<\/title>\n<meta name=\"description\" content=\"Dubai has 9.73 million active social media users. 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