{"id":1207,"date":"2021-09-15T06:36:49","date_gmt":"2021-09-15T06:36:49","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1207"},"modified":"2022-07-15T05:35:27","modified_gmt":"2022-07-15T05:35:27","slug":"bounce-rates-definition-importance-examples","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/bounce-rates-definition-importance-examples\/","title":{"rendered":"Bounce Rates: Definition, Importance &#038; Examples"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1207\" class=\"elementor elementor-1207\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-af8ecde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af8ecde\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2caf8881\" data-id=\"2caf8881\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d08e7f ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"2d08e7f\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9cc64bb elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/09\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 15, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c446490 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4c446490\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Let\u2019s say you\u2019re looking for some jeans: you go to a specific store and notice that they don&#8217;t have what you want. You immediately leave and go to another store. That\u2019s similar to what we call a bounce.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>A bounce occurs when visitors leave your website without taking any actions such as clicking links, signing up, and making a purchase. A bounce rate refers to the percentage of visitors that bounces off\u00a0 your site.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h4><strong>Examples of a bounce:\u00a0<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:list -->\n<ul>\n<li>Closing your website<\/li>\n<li>Returning to search results<\/li>\n<li>Staying on your page for a long time but doesn\u2019t take any actions<\/li>\n<li>Being inactive and timing out the session<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:heading {\"level\":3} -->\n<h4><strong>Why are bounce rates important?<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Bounce rates give brands an understanding of what online users think of their website. By checking your bounce rates, you\u2019ll be able to see what pages on your website are interesting and valuable for your visitors.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>A high bounce rate signifies that the content on your website does not meet the needs and expectations of your target audience. A high bounce rate may also mean that users did not get a good first impression of your website which may have a long-term negative effect on your brand.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h4><strong>What is a good and bad bounce rate?<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Here\u2019s what\u00a0RockFuel found in their study regarding bounce rates:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>25% or lower: Something might be wrong with your website<\/li>\n<li>26-40%: Excellent<\/li>\n<li>41-55%: Average<\/li>\n<li>56-70%: Higher than normal, but could make sense depending on the website.<\/li>\n<li>70% or higher: Bad, users are not impressed with your website<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:heading {\"level\":3} -->\n<h4><strong>Average Bounce Rates Benchmark by Industry\u00a0<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:heading {\"level\":5} --><!-- \/wp:heading --><!-- wp:table {\"className\":\"is-style-stripes\"} -->\n<figure class=\"wp-block-table is-style-stripes\">\n<table>\n<tbody>\n<tr>\n<td><strong>Industry<\/strong><\/td>\n<td><strong>Average Bounce Rate<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Apparel<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Automotive<\/td>\n<td>45%<\/td>\n<\/tr>\n<tr>\n<td>B2B<\/td>\n<td>75%<\/td>\n<\/tr>\n<tr>\n<td>Beauty<\/td>\n<td>48%<\/td>\n<\/tr>\n<tr>\n<td>Consumer Electronics<\/td>\n<td>44%<\/td>\n<\/tr>\n<tr>\n<td>Energy<\/td>\n<td>38%<\/td>\n<\/tr>\n<tr>\n<td>Financial Services<\/td>\n<td>47%<\/td>\n<\/tr>\n<tr>\n<td>Grocery<\/td>\n<td>40%<\/td>\n<\/tr>\n<tr>\n<td>Luxury<\/td>\n<td>46%<\/td>\n<\/tr>\n<tr>\n<td>Travel<\/td>\n<td>43%<\/td>\n<\/tr>\n<tr>\n<td>Telco<\/td>\n<td>56%<\/td>\n<\/tr>\n<tr>\n<td>All Industries<\/td>\n<td>47%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<!-- \/wp:table --><!-- wp:heading {\"level\":3} -->\n<p>(Source: <a href=\"https:\/\/contentsquare.com\/blog\/2021-digital-experience-benchmarks-by-industry\/\">Content Square<\/a>)<\/p>\n<h4><strong>How Do You Check Bounce Rates?<\/strong><\/h4>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>You can easily log in to your Google Analytics and check your website\u2019s bounce rates. However, it is not enough to only look at your bounce rate and compare it to an average bounce rate. Numerous factors can affect your bounce rates such as loading page, paid search, e-commerce, and more.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>It\u2019s best to consult digital marketing experts who can provide you with accurate insights on how to improve your bounce rates, website, and content. Parachute is a team of digital experts in Dubai who would love to help you. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us now.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Checking bounce rates allow brands to see what pages on their website are interesting and valuable for visitors. 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