{"id":1238,"date":"2021-09-19T08:22:09","date_gmt":"2021-09-19T08:22:09","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1238"},"modified":"2021-11-15T12:50:46","modified_gmt":"2021-11-15T12:50:46","slug":"marketing-funnel-strategies-2021","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/marketing-funnel-strategies-2021\/","title":{"rendered":"Marketing Funnels: Strategies You Need For Every Stage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1238\" class=\"elementor elementor-1238\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-76409a34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76409a34\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca332fc\" data-id=\"5ca332fc\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-037d1a3 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"037d1a3\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-87074b2 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/09\/19\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tSeptember 19, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c3ee35 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"17c3ee35\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Quality and long-lasting results only come from great strategies. If you\u2019re Interested in enhancing your digital marketing efforts, we got you covered. To help you understand the process of turning leads into customers, you first need to understand how digital marketing works. Let\u2019s start with the marketing funnel.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>How does a Marketing Funnel work?<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To put it in simple terms, a marketing funnel allows brands to effectively target users and turn them into customers. There are different types of digital marketing funnels. One example is the AIDAA formula which follows 5 stages of a customer\u2019s journey.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"width\":347,\"height\":347} -->\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/PTCB411xWReB_f3fGN7kBR6hEkEUR3MznFkoLKpdENiELcMyqK9poh9awXK6ISyFJdbuw98XK-9PEJtDLXXFrOire8VsJjndgq9IQ6zmqh35T9Omwmy_aAHA3hGyhCmegdzWaN2A=s0\" alt=\"\" width=\"347\" height=\"347\"\/><\/figure><\/div>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>To have an effective marketing campaign in Dubai, brands need to be aware of where their customers are in the customer journey. Digital marketing efforts always start with spreading awareness. This is done for example by creating a website.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>When people are already aware of the brand, digital marketing specialists place targeted advertisements in various channels to peak the interests of each customer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Once users are interested, digital marketing specialists connect and engage with users to increase their desire to take action which can be done via social media.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>After the customers have taken action, marketers continue to build relationships with their customers to inspire them to advocate for the brand which is also known as word-of-mouth marketing.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>What are the Different Types of Digital Marketing Strategies?&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Here are some digital marketing strategies you can use at different stages of your marketing funnel. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>1. <strong>SEO (Search Engine Optimization)<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>SEO goes hand in hand with content marketing. This digital marketing strategy is focused on providing relevant content for users. We optimize content for users experience and to ensure that potential customers will be able to easily find your business when they search for something you offer.&nbsp;SEO is great for spreading awareness and convincing customers to take action. <\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>2. <strong>Social Media Marketing<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Social media marketing is simply using social media platforms such as Facebook, Instagram, YouTube, TikTok, etc. to attract the attention of your target audience.  Parachute uses social media marketing to increase our clients\u2019 brand exposure and help them build meaningful relationships with their customers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>3. <strong>Website &amp; Apps<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Having a website or an app is a must for every business. Online users all rely on websites and apps to provide them with the services and products they need. We at Parachute have a team of web and mobile app developers who use advanced technologies to create user-friendly experiences that wow customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>4. <strong>Ecommerce<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Online shopping is the latest trend. E-commerce allows brands to become available 24\/7 online. Customers don\u2019t have to go to different locations just to make a purchase. By using the right e-commerce tools, Parachute offers brands and customers convenience and flexible online experiences.&nbsp;&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>5. <strong>Email Marketing<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Email marketing is one of the most popular types of digital marketing. To put it shortly, email marketing is the use of email for promoting one\u2019s products or services. Parachute is a digital marketing agency in Dubai that partners with Active Campaign, Mail Chimp and Klaviyo to ensure that we\u2019re using the right CRM tool that will help you retain your customers.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":4} -->\n<h4>6. <strong>PPC (Pay Per Click)<\/strong><\/h4>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>PPC is a type of digital marketing where brands pay a fee each time an ad is clicked. Adwords, Facebook and Google are getting more complex and their algorithms get smarter every day. Parachute capitalizes on algorithmic technology to make your price per click as cost-efficient as possible.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>How Should You Start in Digital Marketing?<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your digital marketing strategies should be designed based on your business goals and your target audience. To get the most out of your digital marketing efforts, we highly recommend that you work with digital marketing experts in Dubai. Our friendly team at Parachute would love to help you get started!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us.<\/a> <\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-commerce is one the top effective strategies in digital marketing this 2021. 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