{"id":1330,"date":"2021-11-07T12:30:00","date_gmt":"2021-11-07T12:30:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1330"},"modified":"2021-11-21T10:49:14","modified_gmt":"2021-11-21T10:49:14","slug":"marketing-opportunities-in-metaverse","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/","title":{"rendered":"Marketing Opportunities in the Metaverse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1330\" class=\"elementor elementor-1330\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-7f28cd6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f28cd6f\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-321b5bfc\" data-id=\"321b5bfc\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e097e54 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"e097e54\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5663087 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/11\/07\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 7, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2e780 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"ba2e780\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>You probably already heard the news last 28th of October from Mark Zuckerburg that Facebook is rebranding into Meta. Technology has been rapidly growing and shifting and we believe that Meta &#8211; a unique, immersive virtual environment will soon take over the marketing industry.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Meta is expected to reboot digital marketing as it allows us to offer extreme engagements between brands and consumers. Just imagine the experiences you can give customers when you allow them access to a virtual universe where they can interact with friends, go shopping, attend events, and engage with other everyday activities. We can\u2019t deny that the metaverse will soon become the most prominent advertising platform we\u2019ll ever have.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Over the past few years, many brands such as Coca-Cola, Warner Bros, MTV, Nike, and Sephora have already started to create \u2018metaverse advertising campaigns\u2019 by using AR and VR experiences. We believe that every brand needs to have a metaverse strategy. This is the time to use new technologies such as VR (virtual reality), AR (augmented reality), and AI (artificial intelligence) to create meaningful and immersive digital experiences.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Several brands have already started to advertise in virtual reality games such as Fortnite, New Horizons, and Roblox. In-world advertising seems to be the latest and rising trend where customers will be able to see ads that appear in a virtual world. Gucci seems to be the first brand to try this new trend by releasing digital collections of its signature clothes, handbags and other goods in the game Roblox. Verizon also brought the Super Bowl stadium to Fortnite and gave players the chance to meet avatars of NFL players. This has been a great way to advertise the Super Bowl in a meaningful and fun way. Procter and Gamble also launched a \u2018My Skin, My Way\u2019 campaign on Animal Crossing by creating a more realistic skin type for avatars featuring freckles, acne, stretch marks, cellulite and psoriasis. Balenciaga also designed a video game called Afterworld and used it to debut its fall 2021 collection.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As you can see, brands have already started to create campaigns that will surely be a hit in the metaverse. We believe that this is the time to experiment as a brand to develop digital marketing that makes an impact. Immersive experiences are now key to successful marketing and advertising. We have now moved beyond traditional advertising towards creating brand experiences that are less invasive and more immersive. We expect every age group, from the younger generation to the older generation, to become engaged in the latest innovations.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Some brands believe that building entire worlds can be costly and time-consuming. It\u2019s also still early to talk about the precise impact of Meta on marketing and advertising. However, we believe that by starting to research, experiment, and learn now, we will be able to build a solid and long-term strategy that will allow us to conquer the metaverse.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Need help with your advertising campaigns? <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Let\u2019s work together.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You probably already heard the news last 28th of October from Mark Zuckerburg that Facebook is rebranding into Meta. Technology has been rapidly growing and shifting and we believe that Meta &#8211; a unique, immersive virtual environment will soon take over the marketing industry.&nbsp; Meta is expected to reboot digital marketing as it allows us [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,30,46,45,44,12],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Opportunities in the Metaverse - Parachute Digital<\/title>\n<meta name=\"description\" content=\"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Opportunities in the Metaverse - Parachute Digital\" \/>\n<meta property=\"og:description\" content=\"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"Parachute Digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-07T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-21T10:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Campbell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\"},\"author\":{\"name\":\"Ian Campbell\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65\"},\"headline\":\"Marketing Opportunities in the Metaverse\",\"datePublished\":\"2021-11-07T12:30:00+00:00\",\"dateModified\":\"2021-11-21T10:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg\",\"keywords\":[\"digital marketing\",\"facebook\",\"latest news\",\"marketing opportunities\",\"metaverse\",\"social media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\",\"url\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\",\"name\":\"Marketing Opportunities in the Metaverse - Parachute Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg\",\"datePublished\":\"2021-11-07T12:30:00+00:00\",\"dateModified\":\"2021-11-21T10:49:14+00:00\",\"description\":\"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..\",\"breadcrumb\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage\",\"url\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg\",\"contentUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg\",\"width\":2560,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.parachutedigital.ae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Opportunities in the Metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#website\",\"url\":\"https:\/\/www.parachutedigital.ae\/\",\"name\":\"Parachute Digital\",\"description\":\"The Leading Digital Agency in Dubai\",\"publisher\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.parachutedigital.ae\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\",\"name\":\"Parachute Digital\",\"url\":\"https:\/\/www.parachutedigital.ae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png\",\"contentUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png\",\"width\":208,\"height\":43,\"caption\":\"Parachute Digital\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65\",\"name\":\"Ian Campbell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g\",\"caption\":\"Ian Campbell\"},\"url\":\"https:\/\/www.parachutedigital.ae\/author\/ianparachutedigital-ae\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Opportunities in the Metaverse - Parachute Digital","description":"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Opportunities in the Metaverse - Parachute Digital","og_description":"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..","og_url":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/","og_site_name":"Parachute Digital","article_published_time":"2021-11-07T12:30:00+00:00","article_modified_time":"2021-11-21T10:49:14+00:00","og_image":[{"width":2560,"height":1280,"url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg","type":"image\/jpeg"}],"author":"Ian Campbell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ian Campbell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#article","isPartOf":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/"},"author":{"name":"Ian Campbell","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65"},"headline":"Marketing Opportunities in the Metaverse","datePublished":"2021-11-07T12:30:00+00:00","dateModified":"2021-11-21T10:49:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/"},"wordCount":504,"commentCount":0,"publisher":{"@id":"https:\/\/www.parachutedigital.ae\/#organization"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg","keywords":["digital marketing","facebook","latest news","marketing opportunities","metaverse","social media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/","url":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/","name":"Marketing Opportunities in the Metaverse - Parachute Digital","isPartOf":{"@id":"https:\/\/www.parachutedigital.ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg","datePublished":"2021-11-07T12:30:00+00:00","dateModified":"2021-11-21T10:49:14+00:00","description":"Mark Zuckerburg has recently announced that Facebook is rebranding into Meta. Meta is expected to reboot the digital marketing industry..","breadcrumb":{"@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#primaryimage","url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg","contentUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/556-scaled.jpg","width":2560,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.parachutedigital.ae\/marketing-opportunities-in-metaverse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.parachutedigital.ae\/"},{"@type":"ListItem","position":2,"name":"Marketing Opportunities in the Metaverse"}]},{"@type":"WebSite","@id":"https:\/\/www.parachutedigital.ae\/#website","url":"https:\/\/www.parachutedigital.ae\/","name":"Parachute Digital","description":"The Leading Digital Agency in Dubai","publisher":{"@id":"https:\/\/www.parachutedigital.ae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parachutedigital.ae\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parachutedigital.ae\/#organization","name":"Parachute Digital","url":"https:\/\/www.parachutedigital.ae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/","url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png","contentUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png","width":208,"height":43,"caption":"Parachute Digital"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65","name":"Ian Campbell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g","caption":"Ian Campbell"},"url":"https:\/\/www.parachutedigital.ae\/author\/ianparachutedigital-ae\/"}]}},"_links":{"self":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1330"}],"collection":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":14,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":1450,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1330\/revisions\/1450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/media\/1331"}],"wp:attachment":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}