{"id":1359,"date":"2021-11-11T05:45:13","date_gmt":"2021-11-11T05:45:13","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1359"},"modified":"2021-11-15T05:35:29","modified_gmt":"2021-11-15T05:35:29","slug":"6-easy-ways-to-prepare-for-post-cookie-world","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/6-easy-ways-to-prepare-for-post-cookie-world\/","title":{"rendered":"6 Easy Ways To Prepare for Post-Cookie World"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1359\" class=\"elementor elementor-1359\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-24d05f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24d05f3f\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13d235e7\" data-id=\"13d235e7\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb477f0 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"fb477f0\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5dfc624 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/11\/11\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 11, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f8ffd6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"77f8ffd6\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Google has announced that it will deprecate third party cookies by the end of 2023 due to security and privacy reasons. Now what? If you\u2019re a digital marketer, advertiser, or business owner, you probably already know that this will reshape the future of digital marketing.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>What are third-party cookies?&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>To put it in simple terms, third-party cookies are tracking codes placed on a website by someone other than the website owner to collect user data for the third party. For so many years, we have been using third-party cookies to track website visitors and improve user experiences. Third-party cookies are mainly used for advertising purposes and to collect data that is valuable when it comes to setting up targeted ads.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>How should we prepare for the post-cookie world?<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1.&nbsp;<strong>Make Use of the Existing Data You Have&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t forget that there will still be first-party cookies. First-party cookies will still allow you to collect customer data that will help provide good user experiences. You can use the information that your customers have shared with you to create targeted and personalised ads. We suggest that you continue to invest in first-party cookies to be able to gather high quality, durable, and accurate data about your customers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2.&nbsp;<strong>Ask Consent&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>This one should be pretty obvious but it\u2019s still surprising how many brands out there still don\u2019t ask for consent to gather data from online users. It\u2019s crucial to ask for consent especially today since users are demanding greater privacy, transparency and control over how their data is being used.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Ensure that your privacy policy is always up to date to make customers understand how you are using the data you have gathered about them. You should also use permission management tools and add these to your websites so users can take control of their consent and data.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3.&nbsp;<strong>Make Use of the Tools Available To You&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Invest in tools that help you leverage first-party data more effectively. You can invest in email marketing and CRM systems to build a better understanding of your customers. With email marketing, you\u2019ll be able to gather so much valuable information about your customers&#8217; online behaviour such as when they are most active, what content they like and dislike, their geographic location, demographics and so much more.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Google Analytics is also a great tool to track the performance of your paid and organic campaigns. With Google Analytics, you\u2019ll be able to gather user behaviour data to know what your customers are doing online and how they are engaging with your brand. This includes how long they spend on your website, how many pages they visit, and if they engage with any of your content.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Google Search Console is also a useful free platform that allows you to understand what search queries led people to your website. Not only that, but it also tells you how to resolve any server errors, site load issues, and security issues which will help you ensure that you&#8217;re providing good user experiences.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4.&nbsp;<strong>Make The Most of Your Events<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Events, no matter if they are live or online, are always a great way to get information about your customers. Collect contact information as much as you can, especially in the registration phase and add those people on your mailing list. Just don\u2019t forget to ask for permission to use their contact and allow users to unsubscribe if they wish to.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5.&nbsp;<strong>Get Leads Through Your Landing Page&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your website landing page is a great lead generation tool. Offer a free demo, ebooks, or discounts in exchange for a customer\u2019s contact information. Make sure that your landing page is well-designed and has clear call to action buttons to let your customers know what actions you want them to take.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>6.&nbsp;<strong>Identify More Opportunities Along The Way&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketing and advertising won\u2019t be the same without third-party cookies. But if you think about it, bringing an end to third-party cookies might be a positive thing as it allows you to build even deeper connections with your customers. We know that a cookie-less world isn\u2019t going to be easy, which is why it\u2019s important to stay updated and always be on the lookout for new opportunities.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you\u2019re looking for new ways to connect and gain deeper insights into your customers, we\u2019re here to help you. We are a team of digital marketing experts in Dubai and we would love to offer you a free consultation.&nbsp;<a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us now.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google has announced that it will deprecate third party cookies by the end of 2023 due to security and privacy reasons. Now what? If you\u2019re a digital marketer, advertiser, or business owner, you probably already know that this will reshape the future of digital marketing.&nbsp; What are third-party cookies?&nbsp; To put it in simple terms, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[47,42,33,8,13,41,48],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Easy Ways To Prepare for Post-Cookie World - Parachute Digital<\/title>\n<meta name=\"description\" content=\"No more third-party cookies? 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