{"id":1428,"date":"2022-07-27T09:00:00","date_gmt":"2022-07-27T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1428"},"modified":"2023-03-21T06:45:34","modified_gmt":"2023-03-21T06:45:34","slug":"10-reasons-why-good-website-hosting-is-important","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/","title":{"rendered":"10 Reasons Why Good Website Hosting is Important"},"content":{"rendered":"\n<p>\u201cWhat makes a good website\u201d is an ever-evolving question brands ask us. We believe that there is no one-size-fits-all answer for that question. The truth is every website is different but all brands need to have good website hosting to be able to offer quality services to customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What does website hosting mean?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Here\u2019s a quick breakdown of web hosting. When you create a website, you need to create a lot of different files and you need to store those files somewhere accessible on the Internet. Therefore, you need to pay a hosting provider to \u201chost\u201d those files for you on one of their servers. In short, web hosting is simply an online service that allows you to publish and store your files on the Internet.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why  Good Website Hosting is Important\u00a0<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <strong>Provides better security.&nbsp;<\/strong><\/h4>\n\n\n\n<p>No matter how great your website is, you still need to make sure that it\u2019s 100% secure. Investing in your website\u2019s security is crucial to avoid any privacy breaches and other problems in the future. This is why we always allow our clients to never overlook the importance of having a good website host. Our website hosting service comes with a number of security features that will keep all of your brand\u2019s confidential information protected. We strongly believe that no website deserves to be hacked and it\u2019s your responsibility to prevent it by choosing a good website hosting.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. <strong>Improves page speed.&nbsp;<\/strong><\/h4>\n\n\n\n<p>The web hosting provider you choose has a huge impact on your website\u2019s page speed. Every single second counts &#8211; we know that sounds clich\u00e9 but the reality is page speed is crucial when&nbsp;it comes to retaining customers. There are thousands of statistics out there that demonstrate the importance of page speed. Don\u2019t believe us? Here\u2019s a few statistics to convince you to prioritize your page speed.&nbsp;<\/p>\n\n\n\n<ul>\n<li>1 in 4 web visitors leave a website after waiting for only 3 seconds (<a href=\"https:\/\/backlinko.com\/page-speed-stats\">Backlinko<\/a>).&nbsp;<\/li>\n\n\n\n<li>A simple 1-second delay on your website results in 7% reduced conversion (<a href=\"https:\/\/www.forbes.com\/sites\/rogerdooley\/2012\/12\/04\/fast-sites\/?sh=137537d053cf\">Forbes<\/a>).<\/li>\n\n\n\n<li>46% of web visitors will never revisit a slow loading website (<a href=\"https:\/\/think.storage.googleapis.com\/docs\/mobile-page-speed-new-industry-benchmarks.pdf\">Think with Google<\/a>).&nbsp;<\/li>\n\n\n\n<li>Bounce rates increased by 32% when a page load time went from 1 to 3 seconds (<a href=\"https:\/\/www.google.com\/search?q=Bounce+rate+increases+by+32%25+when+a+page+load+time+went+from+one+to+three+seconds&amp;oq=Bounce+rate+increases+by+32%25+when+a+page+load+time+went+from+one+to+three+seconds&amp;aqs=chrome..69i57.298j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">Hubspot<\/a>).<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. <strong>Improves E-commerce performance.&nbsp;<\/strong><\/h4>\n\n\n\n<p>By having a professional website hosting provider you\u2019ll be able to improve the performance of your E-commerce website. Good website hosting will reduce the instance of glitches and lags which is common in E-commerce websites. It will also give you a clean and minimalistic design that your customers will love. A study by Neil Patel found that 40% of E-commerce website visitors easily abandon websites that lag and never come back.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. <strong>Offers excellent technical support.&nbsp;<\/strong><\/h4>\n\n\n\n<p>A lot of businesses don\u2019t understand the importance of having fast and excellent technical support. Regardless of how great your website is, you\u2019ll surely face occasional website issues. Parachute offers professional web hosting services to ensure that you get the technical support you need anytime no matter how big or small the problem is. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Let\u2019s work together?<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. <strong>Professional domain and email address.<\/strong><\/h4>\n\n\n\n<p>Having a personalized domain and email address is important to make your business look and sound more professional. Think about it, if you\u2019re going to reach out to customers via email, the last thing you want is to use your personal Gmail address. You\u2019ll also want a branded domain in order to create a strong identity and for your customers to easily recognize your brand.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. <strong>SEO-related opportunities.<\/strong><\/h4>\n\n\n\n<p>A bad web hosting service will not give you any SEO-related opportunities. Meanwhile, a good website hosting service will help you have complete control over your SEO practices. You can easily craft content based on your research and then optimize it to ensure that you rank the top results of search engines.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. <strong>Minimize loss of sales.&nbsp;<\/strong><\/h4>\n\n\n\n<p>All businesses use websites to generate leads and sell products or services. Therefore, any time your minute is down because of technical or web hosting problems, you\u2019ll be missing out on a lot of sales opportunities. A good website hosting provider will also give you an uptime guarantee of 99.9%. Uptime is how often you can expect your website to be online, therefore your web hosting provider should ensure that you&#8217;re online 24\/7 to avoid any loss of sales.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. <strong>Create a good first impression.<\/strong><\/h4>\n\n\n\n<p>Did you know that it only takes 0.05 seconds for users to form an opinion about your website and determine whether they should stay or leave (<a href=\"https:\/\/www.sweor.com\/firstimpressions\">Sweor<\/a>)? Therefore, you\u2019ll need a good website hosting service that will allow you to easily structure your website according to your creativity. A good website hosting service will not limit you with restrictions when it comes to your website design.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. <strong>Learn about your customers.&nbsp;<\/strong><\/h4>\n\n\n\n<p>Successful brands know that learning and understanding their customers is crucial to driving growth. With a good website hosting provider, you\u2019ll have access to tools that will give you a better understanding of your website\u2019s performance and your customers. When you know your customers, you\u2019ll be able to build a better and stronger relationship with them which will lead to customer loyalty.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. <strong>Save time and money.&nbsp;<\/strong><\/h4>\n\n\n\n<p>We understand that it\u2019s essential for brands to save time and money. By working with digital marketing experts who have years of experience in web hosting, you\u2019ll be able to save time, money and focus on other aspects of your business.&nbsp;<\/p>\n\n\n\n<p>So how do you find a good web hosting provider? Well, you\u2019ve found one. Parachute is here to provide you with outstanding website services that guarantee you quality results. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Let\u2019s start your project.&nbsp;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every website is different but all brands need to have good website hosting to be able to offer great digital experiences to customers. <\/p>\n","protected":false},"author":4,"featured_media":1434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[33,8,58,11,57],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Reasons Why Good Website Hosting is Important - Parachute Digital<\/title>\n<meta name=\"description\" content=\"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons Why Good Website Hosting is Important - Parachute Digital\" \/>\n<meta property=\"og:description\" content=\"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Parachute Digital\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-27T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T06:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ian Campbell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ian Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\"},\"author\":{\"name\":\"Ian Campbell\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65\"},\"headline\":\"10 Reasons Why Good Website Hosting is Important\",\"datePublished\":\"2022-07-27T09:00:00+00:00\",\"dateModified\":\"2023-03-21T06:45:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\"},\"wordCount\":960,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg\",\"keywords\":[\"digital agency dubai\",\"digital marketing dubai\",\"web design agency\",\"web development\",\"web hosting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\",\"url\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\",\"name\":\"10 Reasons Why Good Website Hosting is Important - Parachute Digital\",\"isPartOf\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg\",\"datePublished\":\"2022-07-27T09:00:00+00:00\",\"dateModified\":\"2023-03-21T06:45:34+00:00\",\"description\":\"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage\",\"url\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg\",\"contentUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg\",\"width\":2560,\"height\":1487,\"caption\":\"Why Web Hosting is Important\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.parachutedigital.ae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Reasons Why Good Website Hosting is Important\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#website\",\"url\":\"https:\/\/www.parachutedigital.ae\/\",\"name\":\"Parachute Digital\",\"description\":\"The Leading Digital Agency in Dubai\",\"publisher\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.parachutedigital.ae\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#organization\",\"name\":\"Parachute Digital\",\"url\":\"https:\/\/www.parachutedigital.ae\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png\",\"contentUrl\":\"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png\",\"width\":208,\"height\":43,\"caption\":\"Parachute Digital\"},\"image\":{\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65\",\"name\":\"Ian Campbell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g\",\"caption\":\"Ian Campbell\"},\"url\":\"https:\/\/www.parachutedigital.ae\/author\/ianparachutedigital-ae\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 Reasons Why Good Website Hosting is Important - Parachute Digital","description":"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/","og_locale":"en_US","og_type":"article","og_title":"10 Reasons Why Good Website Hosting is Important - Parachute Digital","og_description":"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0","og_url":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/","og_site_name":"Parachute Digital","article_published_time":"2022-07-27T09:00:00+00:00","article_modified_time":"2023-03-21T06:45:34+00:00","og_image":[{"width":2560,"height":1487,"url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg","type":"image\/jpeg"}],"author":"Ian Campbell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ian Campbell","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#article","isPartOf":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/"},"author":{"name":"Ian Campbell","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65"},"headline":"10 Reasons Why Good Website Hosting is Important","datePublished":"2022-07-27T09:00:00+00:00","dateModified":"2023-03-21T06:45:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/"},"wordCount":960,"commentCount":5,"publisher":{"@id":"https:\/\/www.parachutedigital.ae\/#organization"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg","keywords":["digital agency dubai","digital marketing dubai","web design agency","web development","web hosting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/","url":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/","name":"10 Reasons Why Good Website Hosting is Important - Parachute Digital","isPartOf":{"@id":"https:\/\/www.parachutedigital.ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg","datePublished":"2022-07-27T09:00:00+00:00","dateModified":"2023-03-21T06:45:34+00:00","description":"Every website is different but all brands need to have good website hosting to be able to offer quality services to customers.\u00a0","breadcrumb":{"@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#primaryimage","url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg","contentUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/11\/web-hosting-concept-scaled.jpg","width":2560,"height":1487,"caption":"Why Web Hosting is Important"},{"@type":"BreadcrumbList","@id":"https:\/\/www.parachutedigital.ae\/10-reasons-why-good-website-hosting-is-important\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.parachutedigital.ae\/"},{"@type":"ListItem","position":2,"name":"10 Reasons Why Good Website Hosting is Important"}]},{"@type":"WebSite","@id":"https:\/\/www.parachutedigital.ae\/#website","url":"https:\/\/www.parachutedigital.ae\/","name":"Parachute Digital","description":"The Leading Digital Agency in Dubai","publisher":{"@id":"https:\/\/www.parachutedigital.ae\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parachutedigital.ae\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parachutedigital.ae\/#organization","name":"Parachute Digital","url":"https:\/\/www.parachutedigital.ae\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/","url":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png","contentUrl":"https:\/\/www.parachutedigital.ae\/wp-content\/uploads\/2021\/07\/parachute_logo.png","width":208,"height":43,"caption":"Parachute Digital"},"image":{"@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/7d64fd7edfa7e306111f02e613041c65","name":"Ian Campbell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parachutedigital.ae\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc3117247707c7951398379cd91e5a1d?s=96&d=mm&r=g","caption":"Ian Campbell"},"url":"https:\/\/www.parachutedigital.ae\/author\/ianparachutedigital-ae\/"}]}},"_links":{"self":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1428"}],"collection":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/comments?post=1428"}],"version-history":[{"count":8,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1428\/revisions"}],"predecessor-version":[{"id":2869,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/posts\/1428\/revisions\/2869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/media\/1434"}],"wp:attachment":[{"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/media?parent=1428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/categories?post=1428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parachutedigital.ae\/wp-json\/wp\/v2\/tags?post=1428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}