{"id":1473,"date":"2021-11-29T06:04:38","date_gmt":"2021-11-29T06:04:38","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1473"},"modified":"2022-08-11T06:25:56","modified_gmt":"2022-08-11T06:25:56","slug":"social-media-trends-to-prepare-for-in-2022","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/social-media-trends-to-prepare-for-in-2022\/","title":{"rendered":"Top 6 Social Media Trends to Prepare for in 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1473\" class=\"elementor elementor-1473\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-62a66822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62a66822\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56b304b6\" data-id=\"56b304b6\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc94e8 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"2bc94e8\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-bf5c1c7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2021\/11\/29\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 29, 2021\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460712f7 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"460712f7\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Social media plays a huge role in driving business growth. Since the pandemic, social media has become the go-to place for people to learn, connect and shop. This led many businesses to refocus on their social media marketing strategy on platforms such as Facebook, Instagram, TikTok, Youtube, Twitter and more. We believe that social media will continue to be important as it allows brands to develop loyal fans, generate leads, and increase traffic. Below are the trends you need to consider to apply in your social media strategy for 2022.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1<strong>. Online Contests&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Social media contests have been found to increase conversion rates by almost 189% (<a href=\"https:\/\/outgrow.co\/blog\/stats-giveaways-contests\">Outgrow<\/a>). This is why a lot of brands have been running contests on social media. Crafting personalised and engaging content can offer you tremendous benefits. The key is to execute something that you know your target audience would want &#8211; something irresistible. You must figure out what your goals are, decide the best channel to host your contest and then create your contest. One of the most effective ways to increase brand awareness is to make people share your contest for extra entries.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>2. Minimum Sales Tactics&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Customers want real connections and not annoying sales tactics. A study by Sprout Social found that 57.5% of online users avoid ads and 47% of those users use ad blockers to prevent them altogether (Hubspot). These numbers are expected to increase more in 2022 as customers expect more engaging and authentic content from brands. The secret sauce is to get to know your customers and deliver stories that you know they would truly love or relate with. Once you have gained their trust, they are more likely to buy from you even without extensive promotions.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>3. Short Form Videos&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>2021 has been a year full of short-form videos. Producing short-form videos is a great social media strategy as attention spans are becoming increasingly shorter. Short-form videos that are creative and authentic are powerful as it creates immersive experiences for users which in return can drive impressive results for brands. Short-form videos also push traditional sale tactics with a quick and exciting way to consume information. TikTok has been one of the fastest-growing social media platforms and we believe that we\u2019re going to see more immersive short-form videos in 2022.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>4. Direct Shopping&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Gone are the days where you had to go to physical stores to go shopping. Customers expect brands to provide accessibility and convenience for them. Marketers predict that social media commerce will be an $80 billion industry by 2025 (<a href=\"https:\/\/www.emarketer.com\/content\/us-retail-social-commerce-will-reach-nearly-80-billion-by-2025\">Emarketer<\/a>). Being able to allow your customers to buy directly from your social media platforms can encourage up to 75% of online shoppers to purchase from your brand (<a href=\"https:\/\/www.thedrum.com\/opinion\/2021\/01\/04\/social-commerce-transforming-the-online-shopping-experience\">The Drum)<\/a>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>5. Partnerships with Influencers&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Influencer marketing is not a new concept for brands but it\u2019s expected to be a trend this coming 2022. 49% of consumers depend on influencer recommendations and 40% of consumers purchase something immediately after seeing their favourite influencers on a brand\u2019s social media platform (<a href=\"https:\/\/www.mageplaza.com\/blog\/influencer-marketing.html#why-is-influencer-marketing-important\">Mega Plaza)<\/a>. This is because customers highly value the recommendations of influencers. When it comes to influencer marketing, you need to know the influencer you\u2019re going to partner with to ensure that you have similar goals and target audiences.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>6. Use of AR and VR&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Since Facebook has announced Metaverse, brands have been thinking about how to incorporate AR and VR in their social media marketing strategies. A lot of brands have been using AR filters this 2021 to promote products and it is an engaging and entertaining way to attract customers. VR is also expected to become more popular in 2022 since it provides immersive and entertaining experiences that will surely be effective in convincing customers to purchase your brand.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Parachute is a social media agency in Dubai that would love to help you unleash your full social media potential. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Let\u2019s work together.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketers predict that social media commerce will be an $80 billion industry by 2025. <\/p>\n","protected":false},"author":4,"featured_media":1474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[50,52,108,107],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 6 Social Media Trends to Prepare for in 2022 - Parachute Digital<\/title>\n<meta name=\"description\" content=\"Social Media Trends to Prepare for in 2022. 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