{"id":1479,"date":"2023-06-16T06:15:00","date_gmt":"2023-06-16T06:15:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1479"},"modified":"2023-11-24T10:12:23","modified_gmt":"2023-11-24T10:12:23","slug":"why-branding-matters","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/why-branding-matters\/","title":{"rendered":"What is Branding and Why Branding Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1479\" class=\"elementor elementor-1479\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-4a13590b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a13590b\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-538ae147\" data-id=\"538ae147\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48f92fe ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"48f92fe\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-00b56c1 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/06\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 16, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7cabdb ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1d7cabdb\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Your brand defines who you are and it\u2019s more important than you think. Some people think that branding is only about logos and colours but the reality is your brand is the entire identity of your business. Branding has always played a vital role in digital marketing but it\u2019s more important now than ever considering how consumers get exposed to thousands of brands every day.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Branding vs Marketing<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Branding is about defining who you are as a company. This includes but is not limited to your brand\u2019s mission, values, logo, website, brand style guidelines and more. Branding is focused on storytelling. Marketing, on the other hand, focuses on using tools and strategies such as paid ads, social media, emails, and SEO to actively promote your brand to customers. In short, branding is who you are and marketing is how you build awareness and generate sales.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Who needs branding?<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>No matter what your brand offers or whatever industry you\u2019re in, you will need great branding to give you a major edge in today\u2019s increasingly competitive markets. If you want to succeed as a business in Dubai, you need to make a good first impression on customers and you can only do that by having strong branding.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Why Branding is Important&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. <strong>Branding tells your stories.&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your branding will convey what\u2019s special about your brand and it will help you grab the attention of your target audience. Consistent branding increases revenue by 32% (<a href=\"https:\/\/www.forbes.com\/sites\/gabrielshaoolian\/2018\/08\/10\/10-marketing-web-design-branding-statistics-to-help-you-prioritize-business-growth-initiatives\/?sh=246b858dd708\">Forbes)<\/a>. This is because people are more likely to purchase from a brand when they can relate to the brand&#8217;s stories. By sharing your brand\u2019s stories, your customers are going to find your brand more memorable.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. <strong>Branding builds trust and connection.&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To gain the trust of your target audience, you need to give them a reason to test your brand\u2019s offerings. That reason will depend on your branding. By establishing a strong branding, you\u2019ll be able to deeply connect with your customers which is a gradual process that will lead to a good reputation.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. <strong>Branding increases your credibility.&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you\u2019re a start-up in Dubai, we know it can be hard to get customers. Oftentimes, brands charge way less than what they deserve just to gain customers. With branding, you can justify and communicate your brand\u2019s uniqueness and charge what you\u2019re worth. If you have strong branding, people are more likely to view your credibility and will be willing to pay higher prices for your brand offerings.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4. <strong>Branding speeds up the buyer\u2019s journey.&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The buyer\u2019s journey has 4 basic stages: awareness, consideration, purchasing, and purchasing again. Branding complements and makes each stage more valuable and memorable for every customer which will help them decide to purchase from your brand even faster.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>5. <strong>Branding sets you apart from competitors.&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Branding is crucial for every business as it sets your brand apart from your competitors. Your branding defines what you stand for and tells customers what they can expect from you. To be able to stand out from all the noise on the Internet, your brand needs to combine design, storytelling, and crafting user-centred experiences which are all related to branding.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3><strong>Why Does Branding Matter?&nbsp;<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Your branding explains who you are, why you\u2019re valuable, and what makes you special. Branding matters because it helps you succeed and grow in a world full of brands. Once you have established a strong brand identity, your brand will live in the hearts and minds of your customers which will make them choose your brand over others.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ready to tell your story to the world? Parachute is a leading branding agency in Dubai that would love to share your stories with you. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Let\u2019s start on your project.&nbsp;<\/a><\/p>\n<p>\u062a\u062d\u062f\u062f \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0627\u0644\u0628\u0631\u0627\u0646\u062f) \u0647\u0648\u064a\u062a\u0643\u060c \u0648\u0647\u064a \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0645\u0627 \u062a\u0639\u062a\u0642\u062f. \u064a\u0639\u062a\u0642\u062f \u0628\u0639\u0636 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0627\u0644\u0628\u0631\u0627\u0646\u062f) \u062a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 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\u0642\u0635\u0635\u0643 \u0645\u0639\u0643.&nbsp;<a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noopener\">\u0644\u0646\u0628\u062f\u0623 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding is about defining who you are as a company. Every business needs great branding to have a major edge in today&#8217;s markets.<\/p>\n","protected":false},"author":4,"featured_media":1480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[109,110,112,111],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Branding and Why Branding Matters - Parachute Digital<\/title>\n<meta name=\"description\" content=\"No matter what industry you&#039;re in, you will need great branding to give you a major edge in today\u2019s increasingly competitive markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parachutedigital.ae\/why-branding-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Branding and Why Branding Matters - 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