{"id":1768,"date":"2023-08-04T09:00:00","date_gmt":"2023-08-04T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1768"},"modified":"2023-05-04T12:30:54","modified_gmt":"2023-05-04T12:30:54","slug":"6-ways-to-improve-brand-loyalty-through-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/6-ways-to-improve-brand-loyalty-through-digital-marketing\/","title":{"rendered":"6 Ways to Improve Brand Loyalty Through Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1768\" class=\"elementor elementor-1768\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-6d130807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d130807\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160c6c7a\" data-id=\"160c6c7a\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b57344 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"1b57344\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f0ec2b4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/08\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 4, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4350f161 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"4350f161\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Brand loyalty has the power to grow your business and sustain long term growth. Building brand loyalty is all about creating long term ambassadors that will support, recommend and talk about your brand everywhere. But how do you build brand loyalty? Here are six digital marketing tips you can follow to reap the many benefits of brand loyalty.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Build A Community With Your Consumers Through Social Media&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Keep in mind that consumers are people &#8211; all we want as humans is to feel appreciated and feel like we belong. Build a relationship with your consumers through social media by replying to comments, sending personalised messages, rewarding them with promotions and more. Social media is all about building connections. A lot of brands don\u2019t benefit from social media because they use it completely wrong: they only use it to sell their brand instead of interacting with customers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2.<strong>&nbsp;Offer Discounts or Loyalty Rewards Via Email&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Exclusivity is always positively received. This is why it\u2019s important for brands to always offer new customers exclusive discounts. When the first time customers get a discount that\u2019s personalized just for them, they will feel special and are more likely to buy from your brand. Offering loyalty rewards will also motivate customers to keep on buying from your brand since they know that they will be receiving something from your brand in return for their brand loyalty. A study by Crowd Twist found that 76% of women and 72% of men are likely to shop at a business that offers a loyalty program.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Ensure That You Have Consistent Branding&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Consistency is vital in building loyalty. If you keep on changing your logo, for example, people won\u2019t be able to recognize your brand and won\u2019t interact with you at all. Therefore, your brand should have a rock-solid visual consistency. But not only that, you need to make sure that you are able to deliver what you promise to your customers. If your mission says something, it\u2019s your responsibility to reflect your mission in your brand\u2019s products and services. When you have strong branding, you\u2019ll be able to separate yourself from your competitors which will definitely make customers loyal to your brand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Enhance Customer Service by Levelling Up Your Website&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Customer service begins from the time any customer shows interest in your brand up until they turn into loyal customers. Most customers will either discover you first from social media or through your website. Therefore, you need to welcome your customers and provide them with the best customer service to make them buy from your brand. When you have excellent customer service, customers will keep coming back for more. This is why it\u2019s highly important to have a website that has an outstanding UX (User Experience) design. As a brand, you need to provide customer convenience by providing all the information a customer might need from you. One great way to enhance customer service is by providing a chatbot on your website which will be available 24\/7.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Focus on Content Marketing&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t just keep on selling. Understand your customers&#8217; wants and needs and provide it for them. If you want to build brand loyalty, you need to make an effort to build a relationship with your customers. So next time they buy a product from you, send them a personalized email, or a special discount. A lot of brands overpromise in their websites and social media platforms but underdeliver. Don\u2019t be like the rest, your goal should be to underpromise and overdeliver &#8211; exceed your customers&#8217; expectations as often as possible.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3><strong>&nbsp;6. Work with a Digital Marketing Agency in Dubai&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Building brand loyalty is never an easy process but working with a digital marketing agency like Parachute &#8211; can help you ensure that you\u2019ll be getting the results you want. By working with Parachute, you\u2019ll be able to get things done and ensure that every digital marketing campaign you put out there will be appreciated by your customers.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Let\u2019s get started with your project? <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us<\/a> for a free proposal.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand loyalty has the power to grow your business and sustain long term growth. Building brand loyalty is all about creating long term ambassadors that will support, recommend and talk about your brand everywhere.<\/p>\n","protected":false},"author":4,"featured_media":1772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Improve Brand Loyalty Through Digital Marketing<\/title>\n<meta name=\"description\" content=\"1. Build a Community with Your Consumers on Social Media \u2022 2. Offer Discounts or Loyalty Rewards \u2022 3. 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