{"id":1895,"date":"2023-03-05T09:00:00","date_gmt":"2023-03-05T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1895"},"modified":"2023-12-08T09:59:16","modified_gmt":"2023-12-08T09:59:16","slug":"top-6-reasons-for-rebranding","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/top-6-reasons-for-rebranding\/","title":{"rendered":"Top 6 Reasons for Rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1895\" class=\"elementor elementor-1895\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-59f2f17d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59f2f17d\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-144c445b\" data-id=\"144c445b\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b645cb ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"0b645cb\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5a13fd8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/03\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 5, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-380b6c30 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"380b6c30\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>We know that the thought of rebranding your business can feel daunting. Not only can it be time-consuming, but the results can also be potentially disastrous. However, we believe that rebranding also has many benefits. You might be thinking that rebranding is just about design but it\u2019s much more than that. It\u2019s so much bigger than that, it\u2019s about looking inward, refining your brand voice and accurately positioning your brand within the market.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. <strong>Re-invigorate Your Business\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Rebranding is not just a vanity exercise but a calculated business decision. It\u2019s a conscious decision to improve your business reputation and image. Dated branding not only damages your brand\u2019s reputation but also demotivates your employees. A fresh new brand identity can add energy to your business, both inside and out.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. <strong>Attract New Customers\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If your brand has been in the market for a long time, your company message may have become stagnant and irrelevant to your audience. Your goals and mission as a company may have changed over time to your customer\u2019s unique needs and challenges and your brand may not clearly reflect that anymore. By rebranding your image and your brand personality, you will be able to attract new customers and rekindle interest from your existing customers.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. <strong>More Engagement\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Engagement is one of the key metrics for rebranding success. When done right, rebranding will boost your website and social media engagement. If you want more comments on your website, and get more shares and likes on social media, rebranding is a must. Coca Cola\u2019s \u2018Share a Coke\u2019 campaign is an excellent example of simple rebranding which generated massive amounts of engagement.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4. <strong>Helps Improve SEO Rankings\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Neil Patel, an SEO expert claims that Google has been putting more emphasis on brands. He believes that if you have solid branding, you\u2019ll be able to rank higher. His traffic on neilpatel.com bounced from 240,839 month to month clients in June to 454,382 in August 2016, right after he has done rebranding.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>5. <strong>You Don\u2019t Have to Change Everything<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>One of the most significant mistakes that a company can make during the rebranding process is to change everything at one go even if it is unnecessary. There are some elements of your brand that will not require a new identity. Sometimes the simple act of refreshing your brand colors or changing a name is all you need. You can even change the way your name looks instead of a complete overhaul much like what Airbnb did with their logo update.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>6. <strong>Stand Out From Your Competition\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Rebranding can help you develop a new positioning against your competitors. You may find yourself not competing with them anymore, or even better than they are because of the rebranding process. It is possible that by doing so, you will be able to create a much stronger brand identity and consumer awareness in general for your brand.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Parachute is a branding agency that offers significant solutions to brand problems by adding real value through bold designs and inventive storytelling. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us today.<\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u0646\u062d\u0646 \u0646\u0639\u0644\u0645 \u0623\u0646 \u0641\u0643\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0634\u0631\u0643\u062a\u0643 \u0642\u062f \u062a\u0643\u0648\u0646 \u0623\u0645\u0631\u064b\u0627 \u0634\u0627\u0642\u064b\u0627. \u0644\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u062a\u063a\u0631\u0642 \u0627\u0644\u0623\u0645\u0631 \u0648\u0642\u062a\u064b\u0627 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\u0648\u0627\u0644\u062e\u0627\u0631\u062c<\/span><\/h3>\n<p>\u00a0<\/p>\n<h3><b>2. \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f<br \/><\/b><span style=\"font-size: 16px;\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629\u060c \u0641\u0642\u062f \u062a\u0635\u0628\u062d \u0631\u0633\u0627\u0644\u0629 \u0634\u0631\u0643\u062a\u0643 \u0631\u0627\u0643\u062f\u0629 \u0648\u063a\u064a\u0631 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u062c\u0645\u0647\u0648\u0631\u0643. \u0631\u0628\u0645\u0627 \u062a\u063a\u064a\u0631\u062a \u0623\u0647\u062f\u0627\u0641\u0643 \u0648\u0645\u0647\u0645\u062a\u0643 \u0643\u0634\u0631\u0643\u0629 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0641\u0642\u064b\u0627 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\u0633\u064a\u0648<\/b><\/span><\/p>\n<h3><span style=\"font-size: 16px;\">\u064a\u062f\u0639\u064a \u0646\u064a\u0644 \u0628\u0627\u062a\u064a\u0644\u060c \u062e\u0628\u064a\u0631 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0633\u064a\u0648)\u060c \u0623\u0646 \u0634\u0631\u0643\u0629 \u063a\u0648\u063a\u0644 \u0642\u062f \u0631\u0643\u0632\u062a \u0628\u0634\u0643\u0644 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0647\u0648 \u064a\u0639\u062a\u0642\u062f \u0623\u0646\u0647 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0644\u062f\u064a\u0643 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629\u060c \u0641\u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0631\u062a\u0628\u0629 \u0623\u0639\u0644\u0649. \u0627\u0631\u062a\u0641\u0639\u062a \u0627\u064a\u0631\u0627\u062f\u0627\u062a\u0647 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 neilpatel.com \u0645\u0646 240,839 \u0639\u0645\u064a\u0644\u064b\u0627 \u0634\u0647\u0631\u064a\u064b\u0627 \u0641\u064a \u064a\u0648\u0646\u064a\u0648 \u0625\u0644\u0649 454,382 \u0639\u0645\u064a\u0644\u064b\u0627 \u0641\u064a \u0623\u063a\u0633\u0637\u0633 2016\u060c \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0639\u062f \u0642\u064a\u0627\u0645\u0647 \u0628\u062a\u063a\u064a\u064a\u0631 \u0639\u0644\u0627\u0645\u062a\u0647 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<br \/><\/span><br \/><b>5. \u0644\u064a\u0633 \u0639\u0644\u064a\u0643 \u062a\u063a\u064a\u064a\u0631 \u0643\u0644 \u0634\u064a\u0621<br \/><\/b><\/h3>\n<p>\u00a0<\/p>\n<p>\u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u062a\u0643\u0628\u0647\u0627 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\u062a\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u0627\u064b \u0645\u0647\u0645\u0629 \u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u0627\u062a \u0627\u0644\u062c\u0631\u064a\u0626\u0629 \u0648\u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0645\u0628\u062a\u0643\u0631 \u0644\u0644\u0642\u0635\u0635.\u00a0<a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627<\/a>\u00a0\u0627\u0644\u064a\u0648\u0645<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding is not just a vanity exercise but a calculated business decision. It\u2019s a conscious decision to improve your business reputation and image.<\/p>\n","protected":false},"author":4,"featured_media":1896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[91],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 6 Reasons for Rebranding - Parachute Digital<\/title>\n<meta name=\"description\" content=\"1. Re-invigorate Your Business 2. Attract New Customers 3. More Engagement 4. Help Improve Rankings 5. You Don&#039;t Have To Change Everything\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parachutedigital.ae\/top-6-reasons-for-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 6 Reasons for Rebranding - Parachute Digital\" \/>\n<meta property=\"og:description\" content=\"1. Re-invigorate Your Business 2. Attract New Customers 3. More Engagement 4. Help Improve Rankings 5. 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