{"id":1910,"date":"2023-03-09T09:00:00","date_gmt":"2023-03-09T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1910"},"modified":"2023-12-08T07:55:43","modified_gmt":"2023-12-08T07:55:43","slug":"7-reasons-your-marketing-isnt-working-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/7-reasons-your-marketing-isnt-working-and-how-to-fix-it\/","title":{"rendered":"7 Reasons Your Marketing Isn\u2019t Working and How To Fix It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1910\" class=\"elementor elementor-1910\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-356fde8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"356fde8d\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fbe3b52\" data-id=\"1fbe3b52\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cdf5bf ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"5cdf5bf\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1141bcf elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/03\/09\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 9, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711ab458 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"711ab458\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>All brands are doing marketing. Whether they are a small business, B2Bs, and B2Cs &#8211; they all use marketing. The problem though is that while everyone might be doing digital marketing, not everyone is winning and getting results from it. Here are 7 reasons why your marketing isn\u2019t working and how to fix it.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. <strong>You don\u2019t adapt to the latest trends.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Just like technology &#8211; marketing changes fast. Part of being successful in marketing is being able to anticipate market trends and capitalize on them when they change. Don\u2019t be left dusted by competitors who know and embrace this fact. When it comes to digital marketing, a strategy you may have that worked well may not work anymore. Think of digital marketing like water, at one moment you could be out there on the water surfing a calm stream but a storm can just quickly come through and create a huge, disruptive swell at a moment\u2019s notice. This is why it\u2019s crucial to do research and keep up with the latest trends as much as you can.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. <strong>You\u2019re using the wrong channel.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you\u2019re building your strategy based on what competitors are doing &#8211; for example, copying what channels or platforms they are using then you won\u2019t get any results. Just because it\u2019s working for someone else doesn\u2019t mean it\u2019s right for you. This is why research is so important and getting to know your audience and figuring out where they are. That should be the driving factor in all of your decisions. If there\u2019s a skills gap between what you can do and what your customers need &#8211; you won\u2019t be able to see results and it will only hurt you in the long run.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. <strong>You\u2019re talking to the wrong audience.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A lot of marketing problems come from the simple fact that businesses fail to target the right audience. Instead of focusing on highly specific customer groups &#8211; brands usually grab the attention of every customer regardless of his \/ her personal preferences. If you want to solve this issue, you need to analyze the audience and clearly define a buyer persona. You have to know their demographic and behavioral traits to create content that perfectly suits a typical consumer.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4. <strong>You\u2019re selling your brand\u2019s features, not benefits.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When businesses post on social media or talk about their business &#8211; they always talk about their service or product features which customers don\u2019t even care about. While it\u2019s essential to have a great product, your target audience will probably hear the same message from your competitors about their products. Instead of promoting the mere features of your product, it would be better to state the benefits and create credibility by presenting case studies and testimonials.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>5. <strong>You\u2019re blindly copying other brands.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>There\u2019s nothing wrong with taking inspiration from other successful digital marketing strategies. However, blindly copying another brand\u2019s strategy can do more harm than good. Instead of blindly copying someone\u2019s strategy &#8211; you need to analyze why it worked and pinpoint why the campaign is successful. Then change it up based on your target audience, budget, goals, and industry.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>6. <strong>You lack quality content.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This is a big one. Marketing is, at its core, storytelling. You must tailor your content to each unique audience. If you can\u2019t turn your brand\u2019s value proposition and benefits into a compelling story then you won\u2019t get any results at all. Think about it from your audience\u2019s perspective &#8211; they\u2019re crowded with thousands of ads every day. You need to stand out through your content, tell your story and you\u2019ll be able to grab attention immediately and effectively.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>7. <strong>You\u2019re impatient when it comes to results.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Effective marketing requires repetition and consistency. It\u2019s not enough to reach a prospective buyer once. Don\u2019t expect to get it right immediately, test, experiment, implement and build so you get better at creating successful campaigns right out of the gate. Take the time to thoroughly audit your marketing plan &#8211; are you nurturing relationships rather than pushing for a quick sale? Are you consistently reaching out to your customers or are you giving up too quickly? Be patient and be open to change if needed.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Want guaranteed digital marketing results? <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us today.<\/a>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Parachute is a digital marketing agency in Dubai with over 10 years of experience. Your success is our success &#8211; this is why it\u2019s important for us to create digital marketing strategies that drive business growth.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u0648\u0627 \u0634\u0631\u0643\u0629 \u0635\u063a\u064a\u0631\u0629\u060c \u0623\u0648 B2Bs\u060c \u0623\u0648 B2Cs &#8211; \u0641\u0625\u0646\u0647\u0645 \u062c\u0645\u064a\u0639\u064b\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0644\u0643\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u064a \u0623\u0646\u0647 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u0642\u062f \u064a\u0642\u0648\u0645\u0648\u0646 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\u0627\u0644\u0623\u0645\u0631 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u062c\u0645\u0647\u0648\u0631\u0643 &#8211; \u0641\u0647\u0648 \u0645\u0632\u062f\u062d\u0645 \u0628\u0622\u0644\u0627\u0641 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0643\u0644 \u064a\u0648\u0645. \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u0625\u062e\u0628\u0627\u0631 \u0642\u0635\u062a\u0643\u060c \u0648\u0633\u062a\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631 \u0648\u0628\u0641\u0639\u0627\u0644\u064a\u0629<\/span><\/h3>\n<p><span style=\"font-size: 28px;\"><b>7. \u0623\u0646\u062a \u063a\u064a\u0631 \u0635\u0628\u0648\u0631 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\u062d\u062a\u0649 \u062a\u062a\u062d\u0633\u0646 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0641\u0648\u0631\u064b\u0627. \u062e\u0630 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0643\u0627\u0641\u064a \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u062f\u0642\u0629 &#8211; \u0647\u0644 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062f\u0641\u0639 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0633\u0631\u064a\u0639\u061f \u0647\u0644 \u062a\u062a\u0648\u0627\u0635\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0645 \u0623\u0646\u0643 \u062a\u0633\u062a\u0633\u0644\u0645 \u0628\u0633\u0631\u0639\u0629 \u0643\u0628\u064a\u0631\u0629\u061f \u0627\u0644\u062a\u062d\u0644\u064a \u0628\u0627\u0644\u0635\u0628\u0631 \u0648\u0627\u0644\u0627\u0646\u0641\u062a\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0625\u0630\u0627 \u0644\u0632\u0645 \u0627\u0644\u0623\u0645\u0631<\/p>\n<p>\u00a0<\/p>\n<p>\u0647\u0644 \u062a\u0631\u064a\u062f \u0646\u062a\u0627\u0626\u062c \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0636\u0645\u0648\u0646\u0629\u061f\u00a0<a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627 \u0627\u0644\u064a\u0648<\/a>\u0645<br \/><br \/>\u0628\u0627\u0631\u0627\u0634\u0648\u062a \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u062f\u0628\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u062e\u0628\u0631\u0629 \u062a\u0632\u064a\u062f \u0639\u0646 10 \u0633\u0646\u0648\u0627\u062a. \u0646\u062c\u0627\u062d\u0643 \u0647\u0648 \u0646\u062c\u0627\u062d\u0646\u0627 &#8211; \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0646\u0627 \u0625\u0646\u0634\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062f\u0641\u0639 \u0646\u0645\u0648 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>All brands are doing marketing. Whether they are small business, B2Bs and B2Cs &#8211; they all use marketing. <\/p>\n","protected":false},"author":4,"featured_media":1911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Reasons Your Marketing Isn\u2019t Working and How To Fix It<\/title>\n<meta name=\"description\" content=\"Everyone can do digital marketing but not everyone can get results. 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