{"id":1967,"date":"2023-04-08T08:00:00","date_gmt":"2023-04-08T08:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=1967"},"modified":"2023-01-18T12:12:21","modified_gmt":"2023-01-18T12:12:21","slug":"pinterest-the-platform-youve-all-been-missing-on","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/pinterest-the-platform-youve-all-been-missing-on\/","title":{"rendered":"Pinterest: The Platform You\u2019ve All Been Missing On"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1967\" class=\"elementor elementor-1967\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-6175d84d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6175d84d\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56013730\" data-id=\"56013730\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d2a77 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"c0d2a77\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fe038c8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/04\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tApril 8, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a86c6b5 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"2a86c6b5\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Have you ever asked yourself: should my business be on Pinterest? What would be the benefits of Pinterest for my business? A lot of people are on Pinterest to find inspiration, new things to try, and answers to their problems. The beauty of Pinterest is that people search for topics they\u2019re truly interested in and they are ready to take action. Here are 6 reasons why your business should be on Pinterest.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Pinterest drives tons of traffic.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Ten million unique views is not chump change. If you rely on your website to gain customers, you need to have a good strategy when it comes to lead generation. Pinterest is a great tool for increasing your backlinks and driving more traffic to your website. Research shows that Pinterest has the power to drive more traffic than Facebook.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>Pinterest has refined its shoppable storefront.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>If your brand offers consumer products, Pinterest should be one of the first platforms you need to consider this 2022. Today, Pinterest&nbsp; allows you to shop your pins and any content you saved on your board within a few simple clicks. We highly recommend posting high-quality product images and creating your storefront on Pinterest. This will allow you to catch the attention of your audience and allow them to shop your products with ease. If your brand doesn\u2019t offer any consumer goods, you can still take advantage of Pinterest by sharing a link to a case study of the services you offer. Doing this will allow you to drive traffic back to your website and promote your services on the platform.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Pinterest humanizes your brand.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By engaging in social media marketing, you\u2019ll be able to humanize your brand. Pinterest allows you to get creative with your marketing efforts and lets your customers see the real you. You can have fun with Pinterest by featuring pins from customers and even sharing content from your blog. Being active on Pinterest will give people a feel for what your company is which will make you more relatable.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Pinterest allows you to engage easily with users.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Pinterest may not have as many active users as Facebook and Instagram but it is still one of the major social networks in terms of monthly active user count. Pinterest, unlike other social media sites, is not focused on followers. Pinterest users are keenly interested in what\u2019s&nbsp; trending, a behavior that translates well into the kind of influencer marketers desire to attract. Furthermore, Pinterest users aren\u2019t just visiting the site, they are actively engaged in taking actions such as saving images and clicking-through.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Pinterest increases brand authority.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Aside from engaging with users, Pinterest allows to gain brand authority by showcasing related content from outside sources that you use or reference in your daily business life. You can post any images whether educational and relevant information such as product features, social media marketing tips and so much more. When you do this, you\u2019re increasing your website backlinks which will signal Google that your website is relevant and has a strong authority.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>6. <strong>Pinterest helps you find out what your audience is interested in.\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Every business is driven by understanding and catering to the needs of their customers. By being on Pinterest, you will get to see what your target audience is interested in and trends in your industry. This will allow you to identify gaps in your product or messaging proposition.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Want to learn more about social media marketing? <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Get in touch with us.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever asked yourself: Should my business be on Pinterest? Our answer is yes. Pinterest drives tons of traffic, humanizes your brand, increases brand authority and more. <\/p>\n","protected":false},"author":4,"featured_media":1968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,83,18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pinterest: The Platform You\u2019ve All Been Missing On<\/title>\n<meta name=\"description\" content=\"Have you ever asked yourself: should my business be on Pinterest? 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