{"id":2130,"date":"2022-06-26T09:00:00","date_gmt":"2022-06-26T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2130"},"modified":"2022-06-30T05:50:13","modified_gmt":"2022-06-30T05:50:13","slug":"branding-how-to-make-a-lasting-impression","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/branding-how-to-make-a-lasting-impression\/","title":{"rendered":"Branding: How To Make A Lasting Impression"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2130\" class=\"elementor elementor-2130\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-5ec3b514 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ec3b514\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8a07f\" data-id=\"6f8a07f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6226eb ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"e6226eb\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4737a3e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2022\/06\/26\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJune 26, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dd9e87b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6dd9e87b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>As an agency, taking the time to work on your branding can create incredible opportunities for your business. It\u2019s important to consider and take a good look at your brand lately. Are you being as effective as you can be in reaching your audience? Does your website look fresh and updated? Is your messaging consistent and true to your brand? Don\u2019t fret, we know it can be hard to work on so many things at once. That\u2019s why we\u2019re here to help! As a digital marketing agency in Dubai, here are some exercises you can do to make a lasting impression through branding!&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Quality Creative Assets\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Images, videos, and other creative assets explaining complex ideas provide an emotional connection in many ways you can\u2019t imagine. We know it sounds cliche but a picture is worth a thousand words. Did you know that visuals are processed 60,000 times faster in the brain than text? That being said, you must have a professional graphic designer who can create eye-catching creatives for your website and overall marketing materials. If you\u2019re looking for creative graphic designers, get in touch with us. We have a team of graphic designers with years of experience in different industries.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>Be Consistent\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Thanks to the internet, consumers today have the whole world at their fingertips. Brands that don\u2019t demonstrate a solid and consistent presence online won\u2019t be able to create an impression of legitimacy. Consistency is very crucial when it comes to branding. You can\u2019t be working on your branding for months and then suddenly stop working on it for a few months. Branding doesn\u2019t only apply on websites but also on social media but also email marketing, content or SEO and so much more. Consistency in your branding will help solidify a brand\u2019s first impression.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Define Your Niche\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>You can\u2019t be all things to all people. Narrow your target market by either offering a specialized product or service, or by serving a specific demographic. The more specific your target audience is, the more likely you are to build a branding strategy that would resonate with your audience. If you think about it, brain surgeons get paid more than general practitioners. Therefore, having a specific niche will help you make a better overall impression.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Get To Know Your Customers\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The most successful brands out there are the ones who take the time to get to know their customers. To make sure that you create the right brand, it\u2019s recommended that you revisit who your customers are by performing extensive customer research. Create a buyer persona to help you understand your customers and their perspectives. With the data you\u2019ve gathered, buyer personas should identify customer goals, challenges and likes.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Define Your Brand Personality\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Your brand personality, just like that of an individual\u2019s is a combination of qualities that your organization exhibits. These characteristics will attract more people to your company and shape their perceptions. Consider the qualities you\u2019d love to associate with your brand. Do you want to be seen as visionary, competent or charismatic? Pick the traits you think your customers would be able to relate to and make sure it reflects every aspect of your brand.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Want to take your branding to the next level but don\u2019t have the time to do it? We\u2019re here for you. Parachute has a team of digital marketing experts in Dubai ranging from web developers, social media managers, graphic designers, content writers and so much more. With over 40 years of collective experience, we can guarantee that we help you reach your business goals.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Get in touch <\/a>with us and one of our branding professionals will get back to you shortly.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As an agency, taking the time to work on your branding can create incredible opportunities for your business. It\u2019s important to consider and take a good look at your brand lately.<\/p>\n","protected":false},"author":4,"featured_media":2131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding: How To Make A Lasting Impression - Parachute Digital<\/title>\n<meta name=\"description\" content=\"1. Quality Creative Assets 2. Be Consistent 3. Define Your Niche 4. Get to Know Your Customers 5. 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