{"id":2134,"date":"2022-07-01T09:00:00","date_gmt":"2022-07-01T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2134"},"modified":"2023-12-21T12:58:53","modified_gmt":"2023-12-21T12:58:53","slug":"top-digital-marketing-challenges-and-solutions","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/top-digital-marketing-challenges-and-solutions\/","title":{"rendered":"Top Digital Marketing Challenges and Solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2134\" class=\"elementor elementor-2134\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-722a5e30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722a5e30\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36cd2513\" data-id=\"36cd2513\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c43d54 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"9c43d54\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-4e35a30 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2022\/07\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 1, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65929230 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"65929230\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Digital marketing is key when it comes to boosting the sales of any company. This is why it\u2019s essential that it is implemented correctly in your business. Have you ever stopped to think about the marketing challenges you are facing now and how you can overcome them? Considering that you\u2019re here means you want to do something about it which is a good start. You\u2019ve come to the right place &#8211; here are the most common marketing challenges any brand can face and of course the solutions.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>1. <strong>Driving Relevant Traffic To The Website\u00a0<\/strong><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A lot of marketers today are consistently facing a challenge in spreading brand awareness in the right target market. This also makes it harder for them to drive the ideal traffic to their business websites. Therefore, understanding which channel to tap into and driving the relevant audience to your website to turn them into customers is becoming an ongoing challenge for marketers.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Solution:<\/strong> If you\u2019re not driving relevant traffic on your website it means that your strategy isn\u2019t working for your audience. Conduct your overall activity by using analytics to get an understanding of what your customers are looking for and determine which of your marketing strategies work the best for you. For example, check your paid ads, your social media channels, email marketing and more. The key to driving not only relevant but high-quality traffic is getting to know your audience first.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>2. <strong>Impatience and Unrealistic Expectations\u00a0<\/strong><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The thing about digital marketing is that results are not instant. As a digital marketing agency in Dubai, whenever we mention the word \u2018months\u2019 in any pitch meeting, we always get cold stares and uncomfortable silences. However, the truth is that even with a large and skilled digital marketing team behind you, it\u2019s natural to get results after months. Anyone who tells you that they can bring you instant results is a liar.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Solution:<\/strong> Be realistic. Success can never happen overnight, it takes time to establish an audience. Agree on realistic traffic and engagement targets, rather than setting yourself up for disappointment by aiming too high too fast. It\u2019s better to establish manageable goals and achieve them rather than dismissing your digital marketing efforts as a failure by missing targets that are too ambitious.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>3. <strong>Not Being Active on Social Media\u00a0<\/strong><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>With several different social media channels available, finding the time to be active on them can be very challenging. Considering how famous social media is, you might think it\u2019s realistic to have every brand active on social media. However, the truth is that a lot of brands, especially in Dubai, are still missing out on social media.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Solution: <\/strong>We suggest that you pick two social media channels and prioritize engagement there. Having a clear posting schedule and a dedicated social media calendar also helps you ensure that you will have a regular posting schedule.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":4} --><\/p>\n<h4>4. <strong>Demonstrating ROI of Marketing Activities\u00a0<\/strong><\/h4>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge globally year-over-year. One survey found that 28% of marketers saw it as their top challenge in 2021 and they continue to expect this to continue in the next few years. Your ROI is a crucial stat that shows your campaign&#8217;s success or progress especially if you don\u2019t have two-way communication between your marketing activities and sales reports.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Solution: <\/strong>Providing ROI often comes down to using effective analytics measurement tools. If you\u2019re new to this digital marketing thing, we suggest using built-in presentation analytics that offer real-time data. We suggest using Google Analytics reports or Data Studio reports that can help you understand your marketing ROI.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you\u2019re struggling with digital marketing, let us help you. As a digital marketing agency in Dubai with over 40 years of experience, we\u2019re confident and committed that we can help you. We have a team of web developers, social media managers, content writers, advertisers, graphic designers and more who would love to help you get the results you want. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" data-wplink-edit=\"true\">Get in touch with us.<\/a><br \/><br \/><br \/><\/p>\n<h1><b>\u0623\u0647\u0645 \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062d\u0644\u0648\u0644\u0647\u0627<br \/><\/b><\/h1>\n<p>\u00a0<\/p>\n<p>\u064a\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0645\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u0639\u0632\u064a\u0632 \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u064a \u0634\u0631\u0643\u0629. \u0648\u0644\u0647\u0630\u0627 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This is why it\u2019s essential that it is implemented correctly in your business. Have you ever stopped to think about the marketing challenges you are facing now and how you can overcome them? <\/p>\n","protected":false},"author":4,"featured_media":2150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Digital Marketing Challenges and Solutions<\/title>\n<meta name=\"description\" content=\"1. Driving Relevant Traffic to the Website 2. Impatience and Unrealistic Expectations 3. Not Being Active on Social Media 4. 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