{"id":2526,"date":"2023-08-18T09:00:00","date_gmt":"2023-08-18T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2526"},"modified":"2023-05-04T12:31:44","modified_gmt":"2023-05-04T12:31:44","slug":"is-blogging-still-an-effective-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/is-blogging-still-an-effective-digital-marketing-strategy\/","title":{"rendered":"Is Blogging Still An Effective Digital Marketing Strategy?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2526\" class=\"elementor elementor-2526\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-4f2e88ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2e88ef\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71539fe0\" data-id=\"71539fe0\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b28bc4a ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"b28bc4a\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a3d8b33 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2023\/08\/18\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 18, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6145782b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"6145782b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Did you know that blogging can increase your leads by 67% and get you up to 97% more links to your website? This makes blogging a very powerful key component of any digital marketing strategy until this day. Therefore, it is important to post well-written and informative blogs that can help your customers gain extensive knowledge about your business and the products or services you have to offer. Still don\u2019t believe that blogging is a crucial part of digital marketing strategy? Here are 5 benefits of blogging in 2022:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Increase Traffic To Your Site&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Customers always go directly to the internet to search for educational or entertaining content that will meet their needs. Therefore, posting valuable content frequently and consistently will help you increase your website\u2019s traffic. This is because posting content that resonates with your target audience\u2019s pain points will motivate customers to take action and visit your website.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>More traffic equals more leads for both B2B and B2C companies, whether you\u2019re marketing Social Media Management services or your brand new make-up line or have an eCommerce website that relies on increased traffic for stronger revenue.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>Repurpose Blogs for Social Media&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Blogging for your business also helps you get discovered via social media. Every time you create a new article, you\u2019re creating content that people can share on social networks like Twitter, LinkedIn, Facebook, or Pinterest &#8211; which helps spread brand awareness. Furthermore, blog content also helps you keep your social media presence going<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Imagine this, instead of always asking your social media manager to create brand new content for social media, your blog can serve as that repository of content. You\u2019re strengthening your social reach with blog content at the same time driving new website visitors to your blog via your social media channels. It\u2019s a win-win situation.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Build Out FAQs on Your Website&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>One thing customers always look for in a business website is the FAQs page. A blog can help you build out Frequently Asked Questions on your site. The fun thing is that your FAQs page doesn\u2019t have to be boring and text heavy, you can also turn it into an in-depth article with pictures, diagrams and videos.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Get Long-Term Results&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Wouldn\u2019t it be great if you didn\u2019t have to spend money on target ads? Or if you don\u2019t have to post every day to have people engage with your content? Blogging makes it possible for you. You can take a break from your website for days and still have people interact with your content daily. If you target your keywords well (Search Engine Optimization), you&#8217;ll improve your blogs and can rank higher on search engines like Google which will help you get traffic for months or years and will help you generate long-term results.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Product Exposure&nbsp;<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>By making your service or product the subject of blogs, you can use it as an opportunity to directly tell your prospective clients exactly what it is you offer, how it works, and why they should make the purchase. Giving just enough information to inform consumers can be all it takes to turn them into a buyer.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Interested in creating engaging and customer-centred blogs for your business?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Parachute is a digital marketing agency in Dubai that has a team of copywriters, web designers, and social media managers with over 40 years of collective experience. We\u2019d love to hear your plans and help you get started. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Contact us now<\/a>.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know that blogging can increase your leads by 67% and get you up to 97% more links to your website? Well-written blogs can help..<\/p>\n","protected":false},"author":4,"featured_media":2527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Blogging Still An Effective Digital Marketing Strategy?<\/title>\n<meta name=\"description\" content=\"Did you know that blogging can increase your leads by 67% and get you up to 97% more links to your website? 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