{"id":2531,"date":"2023-09-01T09:00:00","date_gmt":"2023-09-01T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2531"},"modified":"2023-11-09T04:58:23","modified_gmt":"2023-11-09T04:58:23","slug":"5-best-ways-to-run-a-successful-social-media-audit","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/5-best-ways-to-run-a-successful-social-media-audit\/","title":{"rendered":"5 Best Ways to Run A Successful Social Media Audit"},"content":{"rendered":"\n

A social media audit is defined as the process of evaluating one\u2019s social media health, from a business standpoint, before finding ways to improve it. This process help business owners understand what they\u2019re doing well on social media and discover where they should focus their efforts moving forward. Social media audits are among the most common services that social media marketing agencies provide to improve the social media wellness of their clients. Here are the 5 best ways to run a successful social media audit. <\/p>\n\n\n\n

1. Wrangle all of your existing social media profiles <\/strong><\/h3>\n\n\n\n

First of all, you need to take inventory of your social profiles. This might seem like a no brainer but you should also consider your social profiles beyond big networks like Facebook and Instagram. We’re pretty sure there’s a few social media accounts that you probably haven’t touched in years such as YouTube or Pinterest. This first step will help you uncover opportunities that are a perfect fit for the unique features of networks you\u2019ve been ignoring.<\/p>\n\n\n\n

Once you have all your current social profiles listed, the next step is deciding which platforms you want to focus on. Chances are you\u2019re already aware of your priorities but a proper social media audit can be an eye-opener in terms of which profiles are actually your top performers. <\/p>\n\n\n\n

2. Evaluate each account for brand integrity <\/strong><\/h3>\n\n\n\n

Have a deep look at each profile to ensure they are all consistent with your current brand style guidelines. This includes your profile and banner images, hashtags, copy, brand voice, URLs and more. Here are some key areas to evaluate for each social account. <\/p>\n\n\n\n