{"id":2571,"date":"2022-08-15T09:00:00","date_gmt":"2022-08-15T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2571"},"modified":"2022-06-10T05:49:47","modified_gmt":"2022-06-10T05:49:47","slug":"email-marketing-mistakes-you-need-to-avoid","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/email-marketing-mistakes-you-need-to-avoid\/","title":{"rendered":"Email Marketing Mistakes You Need To Avoid"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2571\" class=\"elementor elementor-2571\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-e369101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e369101\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df2de91\" data-id=\"2df2de91\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8351def ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"8351def\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3c68d4e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2022\/08\/15\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 15, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cea69b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"68cea69b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>So, it\u2019s safe to say that email marketing is alive and well and is still one of your best bets for <a href=\"https:\/\/www.sendx.io\/blog\/impact-of-email-marketing\/\">business growth<\/a>. Unfortunately, email marketing isn\u2019t as easy as it seems. You can\u2019t just send an email to your audience and expect instant conversion. Reality is, email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. So to help you avoid the pitfalls that most marketers fall into when utilizing email marketing, we have outlined the most common email marketing mistakes and gathered some tips for you on how to avoid them.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Not Having A Clear Call To Action\u00a0<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>As you\u2019ve undoubtedly read a time or two or ten, your content needs a call to action (CTA). This is true whether you\u2019re talking about a landing page, a blog post, or an email. Without a call to action, you\u2019re leaving it up to your audience to figure out what you want them to do. So before you compose your email, start with a clear vision of its purpose in mind. What outcome do you want?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Do you want to promote a piece of content you\u2019ve written? Do you want to inform the reader of an upcoming launch or event? Do you want to make a sale? Focus your email\u2019s text, images, and design to guide your readers toward this outcome. Then, before you send the email, make sure your call to action is clear, enticing, and points the reader towards the outcome you hope to achieve.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>Not Sending a Welcome Email\u00a0<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Let&#8217;s say a new subscriber who was navigating through your website realized the value of information shared in your email newsletters and decided to sign up. If you were planning to immediately send them regular newsletters after they sign up, you are making a huge mistake.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Unlike regular marketing emails, welcome emails have the highest open rates and offer a fantastic opportunity to connect with your customers. This is the main reason why welcome emails should be sent immediately after signup instead. The revenue generated by welcome emails is 320% more than regular marketing messages. Besides, these emails have a stunning 196% click rate and 336% transaction rate higher than other emails.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Overdesigning or Overcrowding Your Email\u00a0<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>When it comes to email messaging, keep it simple. The days of cluttered email newsletters are almost behind us, if only today\u2019s email marketers would just let them go.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Stick to one main message in your content \u2013 and tie that message directly back to your subject line. You can have secondary and tertiary offers lower in the email, but make sure your hero image is the main focus. You should also check to make sure the email loads quickly and looks good on mobile devices \u2013 even when the user is off Wi-Fi. This way your customers won\u2019t get frustrated by bulky email images.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Forgetting the Power of Segmentation\u00a0<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Another big mistake when it comes to email marketing is blasting the same email to everyone on your list. Segmentation is when you organize your email list into smaller, more focused groups based on specific interests or shared characteristics. It\u2019s a way to drive more engagement with targeted, personalized messages. With segmentation, you can tailor content based on a contact\u2019s location, demographics, purchase history, and preferences.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Not Personalizing Your Email\u00a0<\/strong><\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Firms also fail to personalize their emails, resulting in the same message being sent to everyone on their list, regardless of who they are or what they are interested in. Unrelated emails make the readers more complex to connect with the message. As a result, it increases the likelihood that they will delete your email without responding. Personalize your emails by mentioning the recipient\u2019s name or segment your list so that you may send more focused communications.<\/p>\n<!-- \/wp:paragraph --><!-- wp:list {\"ordered\":true,\"start\":6} -->\n<ol start=\"6\">\n<li><strong>\u00a0You\u2019ve never cleaned up your list.<\/strong><\/li>\n<\/ol>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>By \u201ccleaned up,\u201d I mean you\u2019ve got subscribers on your list who have never, ever opened or clicked an email. Or you\u2019ve got people on your list who haven\u2019t done that in the last year or so. The time frame for when to \u201cpurge\u201d inactive subscribers can vary \u2013 anywhere from six months to 18 months seems to be about the norm. But you do need to clean up your list every so often. Otherwise, your deliverability rates will get hurt, and you\u2019ll just get poor results. It\u2019s better to have a smaller, more engaged list than a huge list of people who don\u2019t care.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Want to take your email marketing to the next level? Parachute has a team of digital marketing experts with over 40 years of collective experience who would love to help you. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Get in touch<\/a> with us.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To help you avoid the pitfalls that most marketers fall into when utilizing email marketing, we have outlined the most common email marketing mistakes and gathered some tips for you on how to avoid them.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":2572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Mistakes You Need To Avoid - Parachute Digital<\/title>\n<meta name=\"description\" content=\"It&#039;s safe to say that email marketing is still one of your best bets for business growth. 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