{"id":2595,"date":"2022-08-28T09:00:00","date_gmt":"2022-08-28T09:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2595"},"modified":"2022-07-07T05:47:48","modified_gmt":"2022-07-07T05:47:48","slug":"the-importance-of-storytelling-in-marketing","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/the-importance-of-storytelling-in-marketing\/","title":{"rendered":"The Importance of Storytelling in Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2595\" class=\"elementor elementor-2595\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-73434211 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73434211\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d41b646\" data-id=\"2d41b646\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4712143 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"4712143\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e2ff508 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2022\/08\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tAugust 28, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3669f17b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"3669f17b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Storytelling is one of the oldest, yet most powerful communication tools we have as humans. Storytelling is essential when it comes to marketing success &#8211; however, a lot of brands haven\u2019t been focusing on it which makes them lose a lot of opportunities.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a leading digital marketing agency in Dubai, we believe that storytelling provides an avenue to connect to consumers unlike any other. It allows brands to showcase their values and personality in a way that feels less like advertising and more like a concerted effort to strengthen relationships with customers. Here are 7 reasons why storytelling is important in marketing:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>1. <strong>Stories create positive associations\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>We all like to think that we\u2019re savvy shoppers, but our spending habits are actually quite emotionally driven. If you think about it, you\u2019re willing to spend more on Nike items because of the emotional attachment you have with the brand. It can either make you feel confident or atlethic.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There have been countless studies on consumer behavior and how emotional links can influence the way we shop. Storytelling marketing helps to establish that crucial connection between your brand and who you are.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>2. <strong>It effectively showcases your personality<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Brands are often viewed by customers as just that \u2013 brands that sell products. Storytelling allows you to break that image and set yourself apart from your competition. Storytelling gives you the perfect opportunity \u2013 a platform that allows your brand\u2019s personality to take the center stage. It\u2019s the perfect way to give your customers a peek of what your brand is really all about.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>3. <strong>Selling without selling\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Marketing campaigns that tell stories have the added benefit that they don\u2019t have to revolve around selling products or services. An engaging, entertaining or emotional brand storytelling campaign can help to get potential customers to buy into the brand rather than individual products, which is more beneficial in the long run. Using this method, brands can make sales without trying to be pushy when it comes to sales.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>4. <strong>Uniqueness<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>With content being in abundance it would appear that being different is very hard to do. But it\u2019s not. Why? Each business experiences things differently. Your perception of something is going to be completely different from your competitor\u2019s. It is from this position one has to pivot in order to stand out from everyone else.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Don\u2019t just recite statistics, testimonials, or how many sales you\u2019ve completed. Be more personal. Take people on a journey and let them know how your business evolved and the experiences you have had, and how this can help provide solutions to people\u2019s problems. This will capture your audience\u2019s attention and personify your business. In other words, it will make your business more relatable and distinct.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>5. <strong>Storytelling is a natural motivator<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Think back to your favorite TEDTalk. The best TED speakers all start with a story, usually something pretty personal, that drives to their point or primary message. They rope you in with the story and then build excitement for their CTA.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With just a few words strung together, these expert speakers are motivating you \u2013 whether that is motivation toward emotion, toward action, or toward sharing. They\u2019ve designed their talk with something precise in mind; which is, by the way, in direct alignment with the TED mission of \u2018ideas worth spreading\u2019.They\u2019ve designed their talk with something precise in mind; which, by the way, is in direct alignment with the TED mission of \u2018ideas worth spreading\u2019.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>6. <strong>It humanizes your brand<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>People want to interact with people. Luckily, your brand is made up of people. By peeling back the curtain and sharing that part of your brand story, you make it easier for people to know who you are and most importantly, trust you.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Unfortunately, many brands focus on strict corporate storytelling on product features, missing a huge opportunity to make an impact. Sharing your brand story is the best way to close that gap, demonstrate transparency, and cultivate more authentic relationships.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>7. <strong>Hits the emotional spot\u00a0<\/strong><\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Storytelling in of itself is perhaps the best way to hit that emotional spot with your customers. Tell stories that are real or at the very least based on real stories and tell them in a way that evokes feelings and emotions and so on. Never try to hit that emotional level just for the sake of hitting it because at the end of the day, customers will know and only be disappointed.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Want to take your storytelling to the next level? We\u2019d love to help you! We are a digital marketing agency in Dubai with over 40 years of collective experience in branding and content marketing and we specialize in storytelling! <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\">Get in touch with us.<\/a><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Storytelling is one of the oldest yet most powerful communication tools in marketing.  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