{"id":2655,"date":"2022-10-16T14:00:00","date_gmt":"2022-10-16T14:00:00","guid":{"rendered":"https:\/\/www.parachutedigital.ae\/?p=2655"},"modified":"2024-01-02T12:22:20","modified_gmt":"2024-01-02T12:22:20","slug":"email-marketing-strategies-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.parachutedigital.ae\/email-marketing-strategies-you-need-to-know\/","title":{"rendered":"Email Marketing Strategies You Need To Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2655\" class=\"elementor elementor-2655\">\n\t\t\t\t\t\t\t\t\t<section class=\"ob-is-breaking-bad elementor-section elementor-top-section elementor-element elementor-element-7e7025e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e7025e5\" data-element_type=\"section\" data-settings=\"{&quot;_ob_bbad_use_it&quot;:&quot;yes&quot;,&quot;_ob_bbad_sssic_use&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64deda9f\" data-id=\"64deda9f\" data-element_type=\"column\" data-settings=\"{&quot;_ob_bbad_is_stalker&quot;:&quot;no&quot;,&quot;_ob_teleporter_use&quot;:false,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ea7000 ob-has-background-overlay elementor-widget elementor-widget-post-info\" data-id=\"0ea7000\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.parachutedigital.ae\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-de81319 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.parachutedigital.ae\/2022\/10\/16\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 16, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1489f3f8 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1489f3f8\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_perspektive_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.13.2 - 11-05-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Email marketing is an effective way to reach customers and build relationships. But it\u2019s also important to understand how to use email effectively so that you can maximize its potential for success.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>1. <strong>Know Who You&#8217;re Targeting.<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you want to make sure your emails are read, then you need to know who you\u2019re sending them to. This means knowing what kind of customer you\u2019re trying to attract and what type of messages will resonate with them. This is where the importance of research comes into play.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>2. <strong>Send Personalised Messages.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You should also personalize each email you send out. That means using the recipient\u2019s name instead of \u201cDear Customer\u201d or \u201cHello.\u201d This also means making sure the subject line is relevant to the email itself. By doing this, your customers will feel much more appreciated and will be motivated to open your email because they know it\u2019s dedicated to them.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>3. <strong>Offer Incentives.\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you want to guarantee that customers open your emails, offer them something. This could be an exclusive discount, free shipping, or even a gift card. Offering incentives is the number one motivator to make customers open your email but that\u2019s not the only benefit. It also makes your customers feel appreciated and will turn them into loyal customers.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>4. <strong>Send Emails at Appropriate Times.<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>You should never send email messages during peak times when people are either scrolling through social media, working or studying. Instead, try sending your emails during off-peak times, such as late at night or early in the morning. This however depends on your customers behaviour which is why it\u2019s important to look at data and the performance of your previous email.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>5. <strong>Send Mobile-Friendly Emails\u00a0<\/strong><\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If you want to reach your customers, you need to make sure that your emails are mobile friendly. This means that your emails will display properly on smartphones and tablets. It also means that your emails will load quickly so that users won\u2019t have to wait too long before reading them.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Looking for a digital marketing agency in Dubai who can help you implement effective email marketing strategies? We\u2019re here for you! We are a team of digital marketing experts with over 40 years of collective digital marketing experience who also specialise in email marketing. <a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" data-wplink-edit=\"true\">Get in touch with us.<\/a><\/p>\n<p>\u00a0<\/p>\n<h1 style=\"font-family: sofia-pro, sans-serif; font-weight: bold; font-size: 70px;\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0639\u0631\u0641\u062a\u0647\u0627<br \/><br \/><\/h1>\n<p>\u064a\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0633\u064a\u0644\u0629 \u0641\u0639\u0627\u0644\u0629 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\u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0648\u0645\u062a\u062e\u0635\u0635\u0648\u0646 \u0623\u064a\u0636\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0627\u0628\u0642 \u0639\u0644\u0649\u00a0<a href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noopener\">\u062a\u0648\u0627\u0635\u0644\u00a0<\/a><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.parachutedigital.ae\/lets-talk\/\" target=\"_blank\" rel=\"noopener\">\u0645\u0639\u0646\u0627<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are various ways to send out emails, but there are only two types of people who read them: those who don&#8217;t care and those who do. So if you want to be successful, you must focus on the latter group.<\/p>\n","protected":false},"author":4,"featured_media":2656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Strategies You Need To Know - Parachute Digital<\/title>\n<meta name=\"description\" content=\"There are various way to send out emails, but there are only two types of people who read them: those who don&#039;t care and those who do. 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