We collaborated with Instagram legend Jamie Genevieve to design a website for her new makeup brand, VIEVE. Our collective goal was to showcase VIEVE’s beautiful product range on the website with a seamless UX allowing users to quickly browse and purchase each item.
We chose Magento 2 as the CMS to be able to create a platform that could handle high traffic, deliver a consistent customer experience, and interface with a variety of third-party services, such as distribution centers.
We also implemented advanced digital marketing strategies to improve VIEVE’s brand awareness, re-engage their existing customers, and most importantly, drive more conversions. We used a combination of email marketing, Google Ads, Facebook and Instagram. Parachute has helped VIEVE gain 700+ conversions within the first 3 months of working with us. Today, we’re proud to say that we have introduced VIEVE globally from Australia, Germany, Canada, USA and many more countries. See our work below.