So you probably heard that Facebook ads can benefit your business but do you know just how much they can do for you? We’re here to tell you that Facebook ads can give you lots of opportunities from brand awareness, brand loyalty and brand growth.
Facebook Advertising Statistics
- Facebook reported that 2.18 billion people can be reached through ads (SMPerth).
- The average cost per click for a Facebook ad is only $1.72 (Oberlo).
- The average Facebook ad conversion rate across all industries is 9.21% (Wordstream).
1. Micro Target Your Audiences
Social media advertising, most especially Facebook gives brands in Dubai the ability to target audiences by using data from users. Micro-targeting is one of the biggest benefits of Facebook ads since the platform has very rich data. Facebook ads allow brands to be extremely precise when it comes to targeting their audiences. You can create ads based on your target audience’s age, location, interests, income, recent purchases and so much more. Facebook’s ad network also uses “Audience Insights” with aggregate data on people who interact with your brand. This level of insight can give brands so much more capabilities to effectively target their desired audience.
2. Facebook Ads can also run on Instagram
You probably already know that Facebook also owns Instagram. Therefore, whenever you run any Facebook ads you can have the option to place the same ads on Instagram as well. This will allow you to reach more potential customers who may not be active on Facebook but are always active on Instagram. You can do this through Ads Manager or Facebook Business Suite to manage your ads both for Facebook and Instagram.
3. It’s Budget-friendly
If you think Facebook ads are extremely expensive, you’re wrong. Facebook ads can be paid with either pay-per-click or per 1,000 impressions which is also known as CPM (Cost per Mille). Brands have the ability to set daily budgets which can help you have maximum control over your budget. Facebook also has a Campaign Budget Optimization (CBO campaign) option wherein Facebook will automatically optimize and divide the usage of your given budget within a campaign to help you gain the best results.
4. Your Audience is on Facebook
Did you know that 80% of all Internet users are active on Facebook and approximately 1.93 billion people are daily active users? Regardless of who your target audiences are, they are definitely using Facebook. If you’re not setting up Facebook ad campaigns, then you’re missing out on the opportunity to convert so many users into customers.
5. Facebook ads work great with organic posts
Unlike in Google Search Ads where you need to run separate SEO and PPC campaigns, Facebook ads allow you to promote any of your previous organic campaigns or content. Boosted posts will allow you to get your previous content and reach more potential customers. This will also help you increase shares, comments, and raise more awareness for your brand.
Looking for a Digital Marketing Agency in Dubai with Facebook Ads expertise? We’re the team you’re looking for. Get in touch with us to get a free proposal.
