Social media has become an integral part of our lives. It allows us to connect with friends and family, share information, and even earn money online. But as a brand, there are many pitfalls that can damage your reputation. As an experienced social media agency in Dubai, we’ve listed some of the most common mistakes you should avoid when using social media.
1. Not Having A Plan.
If you’re not careful, you might end up spending more time posting than actually doing anything productive. Make sure you have a plan before you start. Think about what you want to accomplish and set goals for yourself. Then, write down everything you need to do to achieve those goals. This will help you stay focused and avoid wasting time.
2. Posting Too Much.
It’s easy to fall into the trap of posting too much. After all, we’ve been conditioned to think that “more” is better. However, posting too much can lead to negative consequences. First, it can make people feel overwhelmed by the sheer volume of posts. Second, it can cause people to unfollow or block you out because they don’t see any value in what you post. Third, it can make people question whether you really care about what they have to say. Finally, it can make people wonder why you would waste their time when there are so many other things you could be doing instead.
By working with a digital marketing agency in Dubai like Parachute, you’ll be able to ensure that your posting frequency is just right. We always provide our clients with a social media calendar to provide them with an overview of all their social media activities. Our number one tip for all our clients is to prioritize posting at the right time rather than posting too much.
3. Sharing Too Many Links.
If you’re sharing links on social media, make sure you only share links that will help others. Always remember that there’s nothing wrong with sharing links as long as you’ avoid spammy links and links with no context. You should also avoid linking to sites that are not relevant to your brand. Doing this will make you lose customers and stop them from buying from your own brand. Instead, only includes links to sites that are related to your business.
4. Using Hashtags That Aren’t Relevant To Your Business.
Another mistake marketers often make when using hashtags is posting irrelevant ones. While there’s nothing wrong with using popular hashtags, make sure you use them appropriately. For example, if you sell men’s shoes, don’t post #mensshoes because it’s most probably a hashtag used by millions of other users. Instead, try something more unique like include your brand name and then add the name of your product or service.
5. Being Overly Self-Promotional.
If you’re trying to promote your products or service, you might as well just do it directly through your own website. Your social media channels should be used mainly to engage with your customers, provide storytelling and showcase your brand personality. This way you’ll avoid any potential backlash from your followers who might not appreciate being advertised to.
If you’re looking for a digital marketing agency in Dubai who specialises in social media marketing – you’ve come to the right place. Parachute has a team of social media experts with over 40 years of collective experience. Get in touch with us today.
