Want to start 2022 with a bang? All you need to do is build and try effective social media strategies to help you boost your business revenue. Social media is constantly evolving and in the last two years, because of the Covid-19 pandemic, we have witnessed a massive shift in the ways brands promote their products and services on social media.
So how do you stand out on social media when there are so many platforms and competition more than ever? You need a solid social media strategy, here are 5 strategies to help you get started.
1. Promote Benefits Not Features
The truth is customers don’t buy your products or services because of their features. Customers buy from a brand because they want the benefits it has to offer. Therefore, you should focus on promoting your brand benefits on social media. The main reason why promoting features don’t sell is because customers don’t care about them because whatever you offer, there will always be something very similar with it from other brands. Take Apple products as an example. Although there are many brands that sell touch screen mobiles and other devices. People still buy the latest Apple products because of its benefits like convenience, improved battery life, advanced camera quality and more. If you think about it: people also don’t want to buy web hosting, the only reason they buy web hosting is because they want their websites to be online and accessible to visitors at any time.
2. Quality over Quantity
A lot of brands today are overposting on social media. When you overpost you’re constantly shoving a lot of information down your audience’s throats. We’re here to remind you that it’s always better to have minimal but quality content on social media rather than having a lot of content that’s just useless. Remember that not every post needs to be about signing up or promoting your products or services. Engage with your audience with thought-provoking content and let the conversations flow. Your social media platforms should be all about building connections. Create a laugh, propose a question, provide helpful content, and you’ll be able to reap the benefits of social media in no time.
3. Showcase Personality and Value
One of the best ways to use social media is to convey stories that showcase your personality as a brand. Everyone loves engaging and entertaining stories and customers choose to trust brands to who they can relate with. Every brand has its own personality and story to share. Therefore, make use of social media and use every opportunity to describe “who you are” and highlight the core values of your company. You can also use social media to showcase your charitable actions. Most customers now think about a brand’s corporate social responsibility (CSR) programme, so if you have one – be transparent about it on social media.
4. Create a Detailed Social Media Plan
It’s easy to just post whenever you want to but if you really want to take your social media game to the next level – you’ll need a detailed social media plan. If you’re just posting for the sake of posting, you won’t get any results. But if you make a plan, get to know your audience, and figure out what resonates with your customers – you’ll be able to create social media pages that customers will love and will motivate them to buy from your brand.
5. Work With Social Media Experts
When you hire an agency, you’re not only hiring a single person. You’re hiring a whole team of professionals that are experts in their field. Parachute has a team of social media experts in Dubai who have years of experience in social media marketing. As a social media agency that has worked over 10 years with diverse clients, we can guarantee you that we can help you craft a unique social media strategy that’s tailored to your own business goals – whether that be to boost revenue, increase brand awareness or build brand loyalty. Contact us for a free social media proposal.
