You’ve probably seen display ads on websites before. But have you ever wondered what makes them so effective? In this article, we’ll go over five ways to make your display ad stand out from the crowd.
Display advertising has been around since the early days of the internet. It’s an inexpensive way to reach people online, and it’s still very popular today. But how exactly do you make your display ads stand out?
What are display ads?
A display ad, also known as a banner ad, is a visual-based form of online paid advertising. You know those ads that prop up or appear on the side of websites, apps, and social media platforms? Those are display ads.
Display ads typically feature a photo or designed graphic along with a copy and the main ideal result is an interactive display that encourages users to engage with the ad. So how can you make your Google ads stand out?
1. Create an Interesting Visual Appeal.
One of the first things people notice when they see a display ad is its visual appeal. If you want to catch attention, you need to use visuals that will grab people’s attention. This means using images that are eye-catching and interesting. Make sure that you ad passes the blink test. Basically, you need to ask yourself if your readers can understand your offer in the blink of an eye? Because that’s how much time you’ve got. Therefore, we suggest that you keep it simple and engaging.
2. Include Call To Action (CTA).
A call to action (CTA) is an instruction that tells users how to take action on your website. It usually appears at the end of a web page and encourages visitors to click through to another part of the site.
A call to action is an important aspect on any webpage. Call to action links and buttons act as signposts telling users what they need to do next. Without clear CTAs, users may struggle to see the route to buying a product or signing up for your service.
3. Add Social Proof.
One of the easiest ways to make your display ads more compelling is by adding social proof. If you showcase reviews and pictures from happy customers, you’re telling potential customers that others are satisfied with your product which will also motivate them to buy from your brand.
4. Offer Free Samples or Discounts.
Another way to make your display ads stand out is to offer free samples or discounts. People love getting something for nothing, especially when it comes to products they might not otherwise buy. Take Sephora Ads as an example, most of their display ads mention mini freebies which drives people to click on the ad to check out what the freebies are.
5. Use Animation
Lastly, animated web banner ads usually out-perform static banner ads, and can be very effective in website banner design. However, you have to make sure that they don’t distract the message of your ad. This is why it’s crucial to ask a professional graphic designer to work on your display ads.
Ready to launch display ads that motivate customers to buy from your brand? Let’s get in touch. We are a digital marketing agency in Dubai with over 40 years of collective experience in all things digital marketing most especially Google Ads. Contact us today.
