We all know that having a strong online presence is crucial to succeed in today’s competitive landscape. All businesses need a website to grow and attract new customers. However, having a beautifully designed website is not enough. You need to ensure that your site is user-friendly to motivate people to take action and come back to your website.
But what is a User Friendly Website?
A user friendly website is a page that looks professional and is easy for all customers to visit your website to navigate – most especially for those who require certain accessibility needs. The whole idea of a user friendly website is called usability which means the website is simple to use and allows visitors to get the right information as effortlessly as possible. Here are 5 ways to make your website user friendly.
1. Create an Easy Navigation System.
A good navigation system makes it easier for visitors to find what they need. It also helps search engines understand where pages should appear in search results. Keep your navigation system simple by putting most important information accessible to your visitors.
2. Include Clear Calls-To-Action.
If you want people to take an action on your site, make sure there is a clear call-to-action (CTA) at the top of every page. This will help users navigate through your site and give them a sense of direction. We also recommend putting another CTA on the bottom of your page to remind your customers to take action if they still haven’t done so.
3. Add Social Sharing Buttons.
Majority of customers always check social media before buying from a brand. Therefore, including social sharing buttons on your footer in every page will allow customers to share what they find interesting with friends and followers. These buttons allow users to easily share content via Facebook, Twitter, Pinterest, Instagram, LinkedIn and much more.
4. Make Sure You Have Good Images.
If you’re looking to make your website more user-friendly, you should consider adding images to your pages. There is so much information out there and long texts won’t help you stand out from all the noise. Good images will help you get the attention of your customers and will help people navigate through your site faster and easier. It also makes your site visually appealing.
5. Ensure That Your Page Loads Fast.
People today have a short attention span. They don’t want to spend forever waiting for your page to load. Fast load times are not only critical for user experience, but they also have a pretty big impact on SEO. You can use Google Page Insights to check your website’s page speed and check with your web developer how you can improve it.
Want to build a user-friendly website with ease? Let’s work together. Parachute has a team of web developers and web designers in Dubai with over 40 years of experience in creating websites that are designed to make customers keep on coming back to your brand. Get in touch with us.
