6 Common SEO Errors and How To Fix Them

SEO or search engine optimization is the process of increasing the unpaid or organic traffic to a website by improving the visibility of web pages or the website in the SERPs (search engine results page). There are a lot of SEO resources on how to improve your SEO practices but the most common mistakes are often overlooked. We’re here to share some of the most common SEO mistakes that most brands make and how to fix them. 

1. Not Using Analytics to Monitor the Performance of Your Efforts 

SEO isn’t only about massive amounts of free traffic. It’s all about conversion. It’s easy to get caught up watching which phrases are sending you the most traffic, and then getting disappointed when you can’t rank for those super-competitive, high-traffic keywords. This is why it’s important to track analytics and then compare them against each other to see what’s producing results. This will help you save both time and money and will help you better optimize your site as a whole and know which efforts are worth focusing on and which ones should be let go. 

2. Crafting Content Around Keywords and Not Vice Versa 

Many copywriters who are mindful of SEO begin developing their content marketing pieces with the SEO keywords they would like to include in the article and start from there. In order for content marketing to be effective, the inverse has to happen. When creating content always ask yourself “What does my audience have that I can address?”

3. Not Knowing Your Audience 

One of the fundamental principles of SEO is to understand your target audience. That means knowing your audience at the most minute and granular level. SEO is the customer’s voice. While many marketers think they know their audience, they often fall into the trap of not understanding how consumers behave in their market and then at a granular level. At the same time, consumers expect instant responses and results to their queries. While many marketers think they know their audience, they often fall into the trap of not understanding how consumers behave in their market. 

4. Not Prioritizing Your Meta Descriptions and Meta Titles 

Metadata is what appears on search engine result pages (SERPs) when a website comes up for certain queries. It includes the title of your page and its meta description. The page is still an important ranking factor for Google, so you have to make sure it’s optimized correctly for everyone.  If you optimize your meta description with a clear and attractive message on what people can find on your site, it becomes easier for them to see if the information that they’re looking for is on that page. 

5. Ignoring 404s or broken links 

Many people know that 404s are a bad thing, but not enough go through the effort of fixing broken links on their site and redirecting 404s. Even for low-ranking, low-value pages this might seem like it’s not the trouble but every time you could be losing rankings if you let 404s just sit around. Even for low-ranking, low-value pages this might seem like it’s not the troub

6. Forgetting Image Tags 

It’s nice to have a website with brilliant images that add to the content and make it more engaging for users. However, all the images that you and I can see on a website are pretty much invisible to the average search bot. You need to ensure every single image on your website optimized to be searched and indexed by search spiders. 

Want to learn more about SEO. Let’s get in touch. We’re experts at it and we’d be glad to help!

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