So you want more sales, that’s the goal of every eCommerce business in Dubai. But how exactly do you get more sales? One way to do so is to focus on converting more web visitors into customers (also known as conversion rate optimization). Here are 8 eCommerce best practices you need to start following in 2022.
1. Buy a Premium Web Hosting Service
Speed is one of the most important elements of a successful eCommerce website. Your website pages need to load fast to yield high conversions. Multiple research studies found that the second delay in page loading time can lead to a 16% decrease in customer satisfaction and a 7% loss in conversion. Investing in a good web host will help you avoid dealing with headaches later. Need a premium web host for your website? Contact us now.
2. Eliminate Steps in Your Checkout Process
Customers are all about convenience today. When a website visitor decides to make a purchase it’s your job to provide excellent shopping experiences. Make your checkout process as simple as possible, the key here is to get only the essential information from the buyer. Every additional step in the checkout process will increase the chances of customers abandoning their transactions. 28% of consumers said they abandon a shopping cart during checkout because the process was too long or complicated.
3. Add More Customer Support Options
Pay attention closely to the quality of interaction with your brand and your customers. To generate more sales, you need to be there for your customers all the time. Adding a live chat or an AI-driven chatbot will help you answer typical questions and provide the resources customers are looking for at any time. This will help you boost customer satisfaction and save your team more time.
4. Add Convenient Search, Navigation, and Filtering
The main purpose of an eCommerce website is to make things easier for customers right? Therefore, you need to have an outstanding UX design to be able to make the customer’s shopping journey more convenient and enjoyable. Your web designer must think through every little detail including how every aspect of your website should be easy to navigate through. Your search bar should be easy to find and should allow filtering. Filtering will help you exclude unnecessary items from massive search results and lead customers to find the item they are looking for more easily.
5. Link to Social Media Networks
A lot of eCommerce businesses in Dubai don’t put links to their social media on their website. There are 3.72 billion active social media users around the globe, that’s half of the population! Your potential shoppers are surely on social media, therefore, it’s crucial to promote your social media profiles on your website header, sidebar or footer. Leading customers to your social media accounts will allow you to engage with them in a more personal way.
6. Highlight Your Most Popular Products
What are your best selling products? Your most popular products already have a lot of buyers which means you already know what people tend to buy from your business. By highlighting your popular products on your eCommerce homepage, you attract more customers since people are more attracted to products that are popular because their popularity is perceived as a testimonial of sorts to the quality and benefits of your products.
7. Optimize Your Site for Search Engines
Search engine optimization (SEO) is critical if you want your products to rank in relevant search results. No matter how great your website is or your products, customers won’t be able to find your business. To help your products appear in the front of search engines, you need to integrate relevant keywords into product pages. You should also use high-quality product images and strong descriptions to attract more qualified leads. Want to learn more about SEO? Get in touch.
The world of eCommerce is rapidly evolving to meet new consumer preferences. To get the best eCommerce results, it’s crucial to have a team of eCommerce specialists who can guarantee you growth in revenue. Parachute is here to help big and small eCommerce businesses in Dubai succeed. Contact us now for a free consultation.
