7 Tips on Building a Successful eCommerce Site

Online shopping has changed the way businesses and consumers interact with each other. Everything we do these days are online which is why there’s never been a better time to be in eCommerce. Nowadays, if you’re selling anything – an eCommerce site is essential to build your brand, connect with more customers and sell more products. However, that’s only possible if you’ve got the right website design. 

1. Get a Proper and Strong Domain Name 

Your domain which is your website’s URL or web address plays a huge role when it comes to branding and eCommerce. If possible, select a business and a domain name that’s closely connected to what you sell. By using descriptive keywords in your domain name, your customers will know what you sell up-front and it will help you rank higher in search engines which is crucial to your overall business strategy. 

2. Create a Mobile Friendly Design

It seems like a no-brainer to have every web page optimized for mobile, but there are still thousands of companies still tied to old themes and websites that only display properly on a desktop. Statista reports that 49.7% of page views in 2017 come from mobile devices. This number has increased dramatically in the past few years and if your website is not mobile responsive you’re missing out on a lot of potential customers. 

3. Add a Search Bar 

Simplicity is key when it comes to an eCommerce website. We highly recommend that you simplify your homepage by adding a search bar and adding a few menu selections. You need to ensure that your search bar is highly optimized to avoid forcing users to scroll through irrelevant products that will demotivate them to buy from your brand. 

4. Focus on Building Trust 

Trust is crucial in marketing! There are many horror stories of people who get scammed by buying from strange online stores. People who visit your eCommerce store have such fears at the top of their minds as they contemplate buying from you. Create trust by communicating genuine and important information on your website.

5. Have a dedicated ‘About Us’ page

The majority of your customers will look for your ‘About Us’ page and those customers are highly interested in your brand which gives you a chance to prove to your customers your unique offerings. You need to spell out what you are, what you do, and most importantly what you offer to the clients. Also, ensure that your contact information such as email address and phone number is included on the page. 

6. Minimum Website Downtimes 

Downtime is just not an excuse when you’re on the eCommerce landscape. Each time your website goes down, you lose a lot of sales. Your website’s ranking will be suffering if users quickly open and close the website after seeing the downtime error. This will also cause reputation damage which can have negative long-term effects on your business. Therefore, it’s best to address downtimes early and effectively before they become a cause of worry for you. 

7. Encourage and Publish Reviews 

A BigCommerce study found that 69% of online shoppers want more reviews from e-Commerce websites while 77% say that they read product reviews before making a purchase. If you have been receiving positive feedback on your products and your customer services, it will serve you well to highlight these on your homepage as well as on specific product pages. This will encourage people to write reviews after their purchases. 

Want to build a successful eCommerce site? We’d be glad to help you. Parachute has a team of web designers and web developers in Dubai with over 40 years of collective experience. As a leading eCommerce web design agency in Dubai, we can guarantee you that we can help your business grow. Get in touch with us.

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